What's the right CAC payback target — 12, 18, 24 months?
Direct Answer: There is no single CAC payback target — there are three. SMB should pay back in under 12 months (Bridge Group medians cluster at 6–9). Mid-market should pay back in 12–18. Enterprise can run 18–24 if NRR is 115%+ and …
Read full answer ↗