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Rain Group

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1 entry 7 related topics Updated April 29, 2024

How do you use Challenger Selling principles to reframe procurement objections as growth opportunities instead of cost-cutting?

challenger-selling procurement objection-handling reframing value-sellingApr 29

Brief Challenger Selling: Reframe procurement's cost-cutting mandate as capability gap. Move from "discounting" to "expanding scope for same budget." Detail Challenger Selling (Brinker, RAIN Group) teaches that top performers teach, tailor,…

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