About · Who we are

25 years of revenue-operations opinions — in one place.

PULSE is the working opinion library of Kory White, a Chief Revenue Officer with 25 years in the field. These are my takes — formed in real deals, real teams, and real board rooms — on the questions operators actually ask. Free to read. No paywall, no signup.

In one line: a collection of one CRO's hard-won opinions, gathered over 25 years and written down so you don't have to learn them the expensive way.

What this is

This isn't a neutral encyclopedia, and it doesn't pretend to be. Most "answers" online are anonymous, hedged, and written to rank. Mine are the opposite: opinionated, specific, and signed. I take a question operators actually ask and tell you what I think and what I'd do — drawn from 25 years of actually doing it, not a summary of what's already out there. Read it the way you'd read a seasoned operator's column, not a textbook.

It's built as a destination, not a funnel. The opinions are the product.

Who's behind it

Every word here reflects the judgment of Kory White, a Chief Revenue Officer with 25 years architecting revenue operations, sales teams, and go-to-market motions — roughly $3B in revenue scaled across SaaS, services, and B2B. I set the standard for every entry and I stand behind every opinion in this library. Based in Stevensville, Maryland.

Reach me on LinkedIn, see my work on The Executive Review, or schedule a call.

How to read it

It's opinion, not gospel. These are my professional views from 25 years in the seat — take what's useful, argue with the rest.
Specific over safe. Real vendors, real numbers, real plays. I tell you what I'd actually do, not vague generalities.
Living, not abandoned. I revisit and sharpen these takes as the market changes.

What you'll find here

The library spans many pillars, including the RevOps Knowledge Library, Sales Trainings, Industry KPIs, Tech Stacks, Book Summaries, Electronic Reviews, Revenue Architecture, GTM Playbooks, Franchises, Cars, and more — plus a set of free operator tools and a live dashboard.

10,000+Library entries

DozensCategories / pillars

$0Cost to you, always

Where these opinions come from

Experience. 25 years building and scaling revenue organizations — what worked, what didn't, and why.
Signed. Every take here is mine and attributed to me — no anonymous "experts say."
Specific. Real vendors, real numbers, real plays — I tell you what I'd actually do, not vague generalities.
Honest. An independent educational resource; not affiliated with, endorsed by, or connected to any former employer or the brands I discuss.

Independence & how we're funded

PULSE is free to read and free of ad-network tracking. The work is supported by optional sponsorship and by Kory's fractional-CRO consulting. Sponsorship never buys a ranking or a favorable answer — editorial and commercial are kept strictly separate.

Get in touch

Questions, corrections, partnership ideas, or a topic you'd like researched? We'd genuinely like to hear it.