House Goal Setting
Enter your total monthly company targets and rep count. PULSE divides them into per-rep goals and syncs everything into the Performance Matrix below — automatically.
| KPI | Type | Monthly House Goal | Monthly Avg Per Rep |
|---|
Performance Matrix
Once house goals are set above, this matrix auto-populates with per-rep targets across 5 tiers. Every KPI rolls into a single points score — reps know exactly where they stand and what it takes to level up.
You may have PULSE set goals for you accurately by starting with the House Goals Matrix above — or fill in the targets manually yourself.
Set House Goals first (section above) — the matrix auto-fills when Sync is on
Name KPIs 1–9 in order of importance. Each KPI can be set as a Total or Percentage — ⚠ use percentages carefully, as they motivate reps to game the system rather than drive real volume
Start with the House Goals Matrix and PULSE will automatically set all Tier levels for you
Swipe left/right on mobile to see all columns
| Core Missions | KPI 1 | KPI 2 | KPI 3 | KPI 4 | KPI 5 | KPI 6 | KPI 7 | KPI 8 | KPI 9 | TOTAL POINTS |
|---|
Projected Tier Distribution
Based on your team size, here's how many reps are projected to land in each tier.
Rep Coaching Snapshot
AI-generated coaching priorities based on your tier distribution, team size, and KPI configuration.
Gross Profit Calculator
Toggle each KPI between Total (goal × GP per unit = projected gross profit) or % (gross margin %). PULSE calculates your full revenue picture across all 9 KPIs in real time.
| KPI | Type | Monthly Goal | GP Mode & Value per Unit | Total Revenue |
|---|---|---|---|---|
| Totals | — | — | — | |
Coaching Action Items
One focused coaching move per tier — sourced from Gartner, HBR, McKinsey, RAIN Group, and the PULSE field methodology. Tier 1 needs intervention. Tier 5 needs recognition.
Recruiting Calculator
Enter your revenue targets, quota, attrition rate, and ramp time. PULSE calculates exactly how many hires you need, when you need them, and when revenue impact hits.
Rep Scheduling Matrix
Enter Gross Profit by day for each unit or store. PULSE calculates how many rep shifts are needed based on an agreed GP-per-dealer rate. Hit AI Optimize to get exact shift timing recommendations.
The Not-To-Do List
Gartner research shows reps spend only 28% of their week actually selling. The other 72% is the opportunity. Every non-selling task is a deliberate trade-off — and most aren't worth it.
Fire a challenge at your team
Drop a time-boxed challenge with bonus PLS on the line. Reps see it immediately — keeps energy high between scorecards.
Profit Areas
Enter the dollar value per unit for each KPI to see the total monthly profit impact. Updates automatically as you change house goals.
💡 Type can be toggled per row — tap MRR for recurring monthly revenue impact or Margin for gross profit contribution. On mobile, swipe the table left/right to view all columns.
| KPI / Profit Area | Type | Monthly Goal | $ Value Per Unit | Monthly Profit Impact |
|---|---|---|---|---|
| Total Monthly Profit Impact | $— | |||
|
Contribution Margin
= Total Revenues ÷ Installs
Total Revenues $
÷
Installs
=
—
per install
|
||||
90-Day Plan
Not a list of things I'll "look into." A specific, sequenced plan for what happens in the first 90 days if you give me the role.
"I don't need 90 days to figure out if I want this role. I already know I do.
I need 90 days to prove to you that hiring me was the best decision you made this year."
Maryland · Washington DC · DMV
Kory White — Revenue Leader Who Builds Systems, Not Just Teams.
Kory White is a Chief Revenue Officer, Fractional CRO, and former Regional President at Cellular Sales / Verizon based in Stevensville, Maryland. He serves clients across Maryland, Washington DC, Annapolis, and the greater DMV region. I believe revenue is an outcome of clarity — when every rep knows exactly what's expected, what they're worth, and where they stand, performance follows. Most organizations have the talent. What they're missing is the system that unlocks it.
I've spent my career building those systems — tiered incentive structures, cross-functional alignment frameworks, and performance cultures that turn average floors into elite ones. PULSE RevOps (pulserevops.com) is a distillation of everything I've learned about what makes revenue teams win consistently.
Let's build something
worth measuring.
If you're building a revenue team that needs to perform at the highest level, let's talk about what that looks like.
Words are a terrible way to explain a vision. 📉
When you're a business creative, the universe doesn't feed you scripts. 🌌✨
It tunes you into a specific frequency — much like it sends a songwriter a melody. 🎶📡
So, I built a peek behind the curtain. 👁️🗨️
PulseRevOps.com is a visual representation of how I align sales teams with revenue-generating fundamentals. It's a map of the invisible gaps that most leaders miss because they're too busy talking. 🎯
If you're a CEO tired of "professional talkers" and you want to see how the engine actually runs… 🏎️💨
Just click the walkthrough. 📊✨
This is not a product for sale, a consulting pitch, or a lead magnet. It's simply a visual window into how my brain solves complex revenue problems. 🚫🗣️
Next step in 10s — or continue now below.
Words are a terrible way to explain a Vision.
Stop talking. Start showing.
PULSE RevOps is a live revenue operations framework — house goals, performance matrix, GP calculator, coaching, recruiting, scheduling, and more. This 19-step walkthrough shows you exactly how it works.
Not a product, not a pitch — a visual window into how the revenue engine runs.