Kory White · Fractional CRO · 25 years, $0→$200M

Expert Opinion

$79up to three questions, answered in writing

Send the things you keep going back and forth on — up to three of them. My team and I will work through them properly and come back with an honest opinion: what we would do, and what we would not.

Answered within 48 hours

For $79 you get a straight read on where you stand, where you should be, and what we would do about it — inside 48 hours.

Scoped as a consulting engagement, this kind of work commonly runs anywhere from $5,000 to $20,000. This is the short form of that answer.

Most of the time the real question is simply: am I headed in the right direction? We tell you what we would do. If that matches what you are already doing, that is your answer — you are probably on the right track. If it does not, you just found the gap for $79. And if you genuinely have no idea what to do next, you will at least walk away with a direction instead of a blank page.

What this is

A summary of what we think you should do
A quick fix, when the problem has one
A second opinion on a plan you have already written — someone senior telling you whether it holds up
In writing, inside 48 hours

What this is not

A full engagement
Us knowing your business inside and out — we will have read what you sent, and no more
A complete go-to-market strategy built for you
A guarantee

Getting a senior revenue operator to look at your situation and tell you what they would do is normally a consulting engagement — for most small and mid-sized businesses that runs into the thousands. This is that answer, in the short form, for $79.

And to be straight with you: this is our opinion. There are no sure bets in revenue — anyone who tells you otherwise is selling something. What you get is what we would do in your position, and what we believe most serious operators in this field would agree with. If it turns out your situation needs more than a written opinion — a working session, a proper look at the data, someone in the seat — we can talk about that. No pressure either way.

How the answer gets made

25 years in the seatNot theory. B2B and B2C, Telco, Retail, Infrastructure, SaaS and subscription revenue models — carrying the number, building the teams, owning the forecast from $0 to $200M.
A bench of revenue officersOperators who have actually run the function rather than studied it. A hard question gets more than one set of eyes on it before it comes back to you.
A system that works on this every daySomething I have been building and refining for years, and it does exactly one thing: read, test and compound revenue strategy, continuously. Tens of thousands of worked problems across dozens of industries, added to daily. It is the library this whole site is built on.

So what you get back is not one person’s memory on a Tuesday afternoon. It is the accumulated pattern — checked by people who have done the job.

1You send up to three questionsPlus enough context for them to be answerable. Paste the comp plan, the forecast, the org chart — whatever it actually turns on.
2We confirm and send paymentIf it is something we can genuinely help with, you get a payment link. If it is not, we will say so and charge you nothing.
3You get it in writingWithin 48 hours. A real opinion on each question with the reasoning behind it — not a sales call.

Ask your questions

No account, no call. Just the questions.

About that call

You are being asked to send money to someone you have not met, on the internet. Taking a few minutes first is a reasonable thing to want, and it costs you nothing.

On it you get to talk to the person behind the algorithm. There is a system doing a lot of the heavy lifting here, and I am not going to pretend otherwise — but there are people behind it, and you will be talking to one of them. Whatever you want covered on that call goes straight into the report.

Pick “a brief call first” above, or grab a slot directly:

Book a few minutes →

What this is good for

The kind of thing worth sending. If yours is not on this list, send it anyway — we will tell you honestly if it is not ours to answer.

The forecast keeps missingWhere the number is actually coming apart — stage definitions, inspection cadence, or a pipeline that was never real in the first place.
The comp plan is being gamedWhat the plan is really paying people to do, versus what you meant it to pay for, and what to change without blowing up the quarter.
You are about to hireThe sequence — SDR, AE, CS, enablement — and what has to be true before a new rep can succeed instead of churning in six months.
Founder-led revenue has hit its ceilingWhat to hand off first, what to keep, and whether you need a full CRO yet or something smaller.
Recurring revenue is leakingRetention, expansion and the lead-to-cash mechanics underneath them — where the leak is, and which one is worth fixing first.

Background: B2B and B2C · Telco · Retail · Infrastructure · SaaS · subscription and data revenue models.

Or anything like these

How do I recruit the right salesperson — and how do I tell before I hire them?
My forecast is wrong every quarter. Where do I even start?
How do I build a pipeline that is not just referrals?
My top rep is carrying the whole number. How do I de-risk that?
Should my next hire be an SDR, an AE, or someone in customer success?
How do I know if my pipeline is real?
Is my commission plan actually driving the behaviour I want?
When do I need a sales leader instead of doing it myself?
How do we scale from $10M to $20M without doubling headcount?
Outbound stopped working. Is it the list, the message, or the motion?
Our win rate dropped and I do not know why.
How do I price this without leaving money on the table?
How long should ramp take, and is mine too slow?
What should I actually be looking at every week?
My marketing and sales teams blame each other. How do I fix the handoff?
Churn is creeping up. Is that a product problem or a sales problem?
Should we go upmarket, or get better at the segment we already win in?
Do we need a CRM change, or do we need to actually use the one we have?
Is my territory split costing me deals?
I think I need to fire someone senior. Am I reading this right?
We are about to raise. What will they pick apart in our revenue story?
We just acquired a company. How do I merge two sales teams without losing both?

Got it.

Your questions are with us. My team and I will work through them and come back to you within 48 hours — either with a payment link and a time frame, or with an honest note that it is not something we are the right people for.

No guarantee of results. We will do our best to solve the problem in front of us, but what you receive is professional opinion and analysis — not a promise of any particular outcome. Revenue depends on execution, timing, market conditions, your team and a great many things outside what we can see from what you send us. Nothing here should be read as a commitment that following the advice will increase revenue, resolve your situation, or produce any specific result. This is not legal, tax, accounting or investment advice, and no fiduciary or advisory relationship is created by buying an Expert Opinion. Decisions you make remain yours.