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How do I sell or exit a franchise in 2027?

Kory WhiteCurated by Kory White · Fractional CRO, CRO Syndicate
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📅 Published · 5 min read
How do I sell or exit a franchise in 2027

Direct Answer

To sell or exit a franchise in 2027, you follow a process that is different from selling an independent business because the franchisor controls the transfer. The core steps are: review your franchise agreement's transfer clause, get the business financially clean and documented, value it (commonly a multiple of seller's discretionary earnings), find a qualified buyer the franchisor will approve, pay the transfer fee, and close while the franchisor onboards the new owner.

Your other exit options are letting the term expire without renewing, selling back to the franchisor if they offer it, or, in difficult cases, closing the unit subject to your lease and contract obligations. Below is each path in detail and how to prepare so a transfer actually closes.

Why franchise exits are different

When you sell an independent business, you and the buyer largely control the deal. With a franchise, a third party, the franchisor, sits in the middle. Almost every franchise agreement requires the franchisor's approval of the buyer and the payment of a transfer fee, and the franchisor often has a right of first refusal, meaning they can match an outside offer and buy the unit themselves.

You cannot quietly hand the keys to a friend; the new owner must qualify and be trained like any new franchisee.

flowchart TD A[Decide to exit] --> B{Which path?} B -->|Sell to buyer| C[Transfer process] B -->|Term ending| D[Let agreement expire] B -->|Franchisor buys back| E[Negotiate buyback] B -->|No buyer, must stop| F[Close unit per contract] C --> G[Franchisor approves buyer + transfer fee] G --> H[Close & onboard new owner]

Step 1: Read your transfer clause first

Before anything, find the transfer/assignment section of your franchise agreement (summarized in Item 17 of the FDD). It tells you the transfer fee, whether the franchisor has a right of first refusal, what the buyer must qualify for, whether you remain liable after the sale, and any non-compete that limits what you can do afterward.

Everything downstream depends on these terms.

Step 2: Get clean and documented

Buyers and lenders pay more for a business with clean books. Before listing:

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Step 3: Value the business

Most small franchise resales are valued on a multiple of seller's discretionary earnings (SDE) or adjusted cash flow. The multiple varies by category, brand strength, lease quality, and local market. Recurring-revenue concepts and strong brands command higher multiples; struggling units sell at a discount or only for the value of the equipment and lease.

Get a broker or valuation professional who knows franchise resales to set a realistic asking price.

Step 4: Find a franchisor-approvable buyer

The buyer must meet the franchisor's standards: liquidity, credit, background, and willingness to sign a current franchise agreement and complete training. A common surprise for sellers is that the buyer signs the franchisor's latest agreement, which may have different terms than yours.

Franchise brokers and the franchisor's own resale channels can help source qualified buyers.

flowchart LR A[List business] --> B[Screen buyers for franchisor fit] B --> C[Franchisor reviews & approves buyer] C --> D{Right of first refusal?} D -->|Franchisor matches| E[Franchisor buys unit] D -->|Waived| F[Pay transfer fee, sign docs] F --> G[Close; buyer trained & onboarded]

Step 5: Pay the transfer fee and close

Expect a transfer fee to the franchisor, plus the legal and closing costs of any business sale. The lease must be assigned or renegotiated with the landlord. After closing, check whether your agreement releases you from liability or whether you remain on the hook for any guarantees.

Other exit paths

How to prepare an exit before you sign in

The best time to plan your exit is before you buy. When evaluating any franchise, read the transfer clause, the right of first refusal, the post-term non-compete, and the renewal terms. A franchise that is hard to transfer is hard to exit, which affects its real value.

The ranges and steps here are general; your specific agreement and the franchisor's current rules govern your actual exit.

FAQ

Can I sell my franchise to anyone I want? No. The franchisor must approve the buyer, who has to meet liquidity, credit, and background standards, complete training, and usually sign the franchisor's current franchise agreement.

What is a transfer fee? A fee paid to the franchisor when you sell your franchise to a new owner, disclosed in Item 6 of the FDD and the transfer clause of your agreement. It is separate from broker and legal costs.

What is a right of first refusal? A clause that lets the franchisor match an outside buyer's offer and purchase the unit themselves before you can sell to that buyer. Many franchise agreements include it.

How is a franchise valued for sale? Commonly as a multiple of seller's discretionary earnings or adjusted cash flow, varying by category, brand strength, lease quality, and market. Strong, recurring-revenue units command higher multiples.

Do I stay liable after selling my franchise? It depends on your agreement and any personal guarantees, including the lease. Confirm whether the sale releases you or whether you remain on the hook before closing.

What happens if I just want to close the franchise? You remain responsible for your lease and contractual obligations, and early termination can carry penalties. Read the termination section of your agreement and consult a franchise attorney first.

Sources

Best franchises to buy under $100,000 in 2027 — every franchise on PULSE, ranked.

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