What is the Ole Miss Rebels NIL strategy for football in 2027?

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Direct Answer

The Ole Miss Rebels' 2027 NIL strategy is a post-Kiffin, Pete Golding-led continuity play built on The Grove Collective (executive director Walker Jones, roughly 7,000 donors), a revenue-sharing pool funded to the full House-settlement cap of $20.5M, and targeted retention bombs like quarterback Trinidad Chambliss's $6M one-year package.

Ole Miss is leaning into the same model that produced a $35.2M 2026 roster valuation (6th in the SEC, 11th nationally) — heavy transfer-portal aggression, mid-tier high-school recruiting paired with elite portal closers, and a publicly visible collective leader who doubles as the program's roster GM.

The pivot to Golding shrinks the marketing premium Kiffin commanded, so the 2027 strategy puts a larger share of NIL spend on player compensation rather than coach-driven hype.

1. The Post-Kiffin NIL Reset

1.1 What changed on November 30, 2026

When Lane Kiffin left for LSU on a 7-year, ~$13M-per-year package that included $25-30M of LSU revenue-share + NIL committed annually, Ole Miss lost the single most valuable marketing asset in its NIL stack. Pete Golding, the former defensive coordinator, was promoted within days.

The decision was deliberate: athletic director Keith Carter and chancellor Glenn Boyce chose continuity over a $12M+ external hire so that Grove Collective dollars could flow to players instead of a coaching buyout.

1.2 The dollars freed up

A like-for-like external replacement would have cost $10-13M annually plus a $5-8M buyout to pry a coach loose mid-cycle. Promoting Golding saved an estimated $8-10M in year-one cash, money that Walker Jones has publicly indicated is being redirected into the 2027 roster pool.

That single decision is the most important NIL move Ole Miss made in the entire offseason.

1.3 Golding's first recruiting win

Within 72 hours of taking the job, Golding flipped a 4-star wide receiver away from Kiffin's LSU class, signaling that the Grove Collective infrastructure travels with the program, not the head coach. This is the central thesis of the 2027 strategy: the collective, not the coach, is the durable competitive advantage.

2. The Grove Collective Engine

2.1 Walker Jones as roster GM

Walker Jones returned to Ole Miss in 2022 to run The Grove Collective. By 2026 he was testifying in front of the U.S. Senate Judiciary Committee on NIL policy and giving on-the-record interviews to On3 and 247Sports about portal strategy.

Jones is functionally Ole Miss's general manager — coaches tell him the archetypes they need, Jones builds the cap sheet, and the collective closes the deals.

2.2 The donor base

Roughly 7,000 active donors ranging from millionaire alums to $25/month student subscribers fund the collective. The "March to Victory" Challenge is the recurring spring fundraising event that anchors the annual budget. Compared to Texas A&M (one or two whale donors) or Texas (corporate-heavy), Ole Miss's model is broad-based and recurring, which has proven more revenue-predictable across the 2024-2026 cycles.

2.3 The transfer-portal record

Per 247Sports, Ole Miss has finished in the top 5 nationally for transfer-portal classes every year since the portal's modern era began. The 2026 transfer class ranked #2 nationally, and the 2027 class is currently tracking inside the top 5 despite the coaching change.

3. The 2027 Money Map

3.1 Roster valuation

Per On3's NIL Valuation database, the 2026 Ole Miss roster valuation was $35.2M, the 6th-highest in the SEC behind Texas, Texas A&M, Georgia, Alabama, and LSU, and 11th nationally. The 2027 projection sits in the $36-40M range, factoring in the revenue-share cap and continued Grove Collective fundraising.

Following the House v. NCAA settlement implementation, schools can share up to $20.5M annually in direct revenue with athletes (rising to ~$22M in 2027). Ole Miss is funding the cap to the full amount, with roughly 75% allocated to football — about $15-15.5M of direct revenue share for football alone.

The Grove Collective layers another $20-25M of NIL spend on top.

3.3 The Chambliss case study

Trinidad Chambliss, the Ferris State transfer quarterback who was granted a sixth year of eligibility after the NCAA initially denied his waiver, signed a $6M one-year NIL package for 2026 with AT&T as a headline endorsement partner. The Athletic confirmed the $5-6M range.

On3 projected him as a top-50 highest-paid college athlete. That deal is structurally extending into 2027 with restructured incentives tied to playoff appearances — the kind of performance-weighted contract the Grove Collective is now writing across the depth chart.

4. Roster Construction Philosophy

4.1 Portal-heavy, HS-realistic

Ole Miss recruits high school classes that rank in the 15-25 range nationally, then closes the gap in the portal. The 2026 transfer class added an estimated 22 immediate-impact players, including running back Kewan Lacy (who re-signed on a new NIL deal under Golding for 2026 and is being courted to extend through 2027).

The strategy: let other SEC programs absorb the development cost of 5-star high schoolers, then buy them at age 20 with proven SEC tape.

4.2 Position-group cap allocation

The publicly inferable split, based on On3 roster valuations and reporting from The Grove Report (Sports Illustrated):

Quarterback: 18-22% of the football NIL pool
Offensive line: 18-20%
Defensive line / edge: 16-18%
Wide receiver: 12-14%
Defensive backs: 10-12%
Linebacker / running back / specialists: balance

4.3 Retention bombs vs. Portal raids

Golding's stated 2027 philosophy is "retain first, raid second." Retention deals to Lacy, Chambliss, and the offensive line were finalized before the Grove Collective began aggressive portal pitches in December 2026. This is a direct response to the 2024-25 portal cycle where SEC rivals (notably LSU under Kiffin now, and Texas A&M) attempted to counter-poach Ole Miss starters mid-cycle.

5. Competitive Position vs. The SEC

5.1 Where Ole Miss ranks

Inside the SEC's NIL hierarchy for 2027:

Texas (~$45M roster valuation, corporate-heavy)
Texas A&M (~$42M, donor-whale model)
Georgia (~$40M, championship-equity model)
Alabama (~$38M, brand-driven)
LSU (~$37M, post-Kiffin spike from $25-30M commitment)
Ole Miss (~$36-40M projected)
Tennessee (~$34M)
Auburn (~$30M)

5.2 The "Mississippi Today" assessment

Mississippi Today (January 2026) framed it bluntly: "Without NIL, Ole Miss probably wouldn't be a top 10 or top 5 team." That assessment still holds for 2027 — Ole Miss is buying its way into the SEC's elite tier, and the Grove Collective is the only mechanism by which a program of Ole Miss's traditional financial scale can compete with Texas, Georgia, and Alabama.

5.3 The Kiffin-to-LSU revenge angle

LSU is now Ole Miss's most direct NIL competitor for SEC West portal targets. Lane Kiffin's institutional knowledge of Grove Collective tactics and his existing relationships with Walker Jones's donor base create a uniquely adversarial dynamic that will shape the 2027 portal cycle.

Expect multiple head-to-head bidding wars on shared transfer targets, especially at quarterback and edge.

6. The Risks

6.1 Coach-driven attrition

The risk that Golding underperforms Kiffin in year one and a wave of mid-cycle portal entries follows is real and quantifiable. The Grove Collective has built mid-cycle hold-back funds specifically to issue emergency retention payments if Golding starts 4-3 or worse.

Lane Kiffin himself, before leaving, publicly warned in late 2026 that the House settlement's revenue-share enforcement mechanism is functionally broken because the College Sports Commission has no proven ability to police circumvention. Ole Miss is operating under the assumption that enforcement will remain weak through 2027 and is front-loading deals accordingly.

6.3 Donor fatigue

After three straight cycles of top-5 portal classes and the Chambliss $6M deal, donor fatigue is the single biggest internal risk. The Grove Collective's "March to Victory" spring drive will be the leading indicator of whether the 2027 budget can sustain the 2026 spend.

7. What the 2027 Sources Say

flowchart TD A[Ole Miss 2027 NIL Strategy] --> B[Grove Collective Walker Jones / 7,000 donors] A --> C[Revenue Share $15-15.5M football share] A --> D[Pete Golding head coach, retention-first] B --> E[Portal closers top-5 class annually] B --> F[Retention bombs Chambliss $6M, Lacy re-up] C --> G[Full $20.5M cap funded 75% to football] D --> H[Cost savings vs. external hire $8-10M redirected to roster] E --> I[Roster valuation $36-40M projected] F --> I G --> I H --> I I --> J[SEC #6 / National #11 competitive band]

flowchart LR DONORS[7,000 Grove Collective donors] -->|annual + recurring| GC[Grove Collective ~$20-25M NIL pool] UM[Ole Miss athletics media + ticket revenue] -->|House settlement| RS[Revenue Share ~$15-15.5M football] GC --> ROSTER[2027 Football Roster $36-40M total comp] RS --> ROSTER ROSTER --> QB[QB room Chambliss $6M tier] ROSTER --> OL[Offensive line $6-7M group] ROSTER --> DL[Defensive line $5-6M group] ROSTER --> WR[WR + skill $4-5M group] ROSTER --> SEC[SEC West contention vs Kiffin's LSU]

FAQ

Q: Who runs Ole Miss's NIL operation in 2027? A: Walker Jones, executive director of The Grove Collective, functions as the program's general manager. He works directly with Pete Golding and athletic director Keith Carter to set roster budgets and close deals.

Q: How much money is in the Ole Miss football NIL pool for 2027? A: Roughly $36-40M total compensation when you combine the $15-15.5M football revenue-share allocation (from the $20.5M House-settlement cap) and an estimated $20-25M of Grove Collective NIL spend on top.

Q: Did Lane Kiffin leaving for LSU hurt Ole Miss's NIL position? A: Short-term, it removed the program's biggest marketing asset. Long-term, it freed up $8-10M annually that would have gone to a coach hire and instead flows to the roster. The Grove Collective's infrastructure is the durable advantage, not the coach.

Q: What was Trinidad Chambliss's NIL deal worth? A: $6M for the 2026 season per The Athletic, with AT&T as a headline endorsement partner. He's expected to return for 2027 on a restructured deal with performance incentives tied to playoff appearances.

Q: How does Ole Miss compare to Texas and Georgia on NIL spend? A: Texas (~$45M) and Georgia (~$40M) outspend Ole Miss by roughly $5-10M annually. Ole Miss closes the gap through portal aggression, Walker Jones's GM-style operation, and mid-tier high school recruiting that costs less than chasing 5-stars head-to-head with Georgia or Alabama.

Bottom Line

Ole Miss's 2027 NIL strategy is the purest expression of the "collective-as-GM" model in college football. Pete Golding's promotion preserved roster continuity, Walker Jones and the Grove Collective remain the operational core, and the $36-40M total compensation pool keeps the Rebels inside the SEC's top tier.

The biggest threats are donor fatigue, Kiffin's institutional knowledge now deployed against them at LSU, and the possibility that Golding's year-one results force mid-cycle retention spending the collective hasn't fully reserved for. Watch the March to Victory drive results as the leading indicator of 2027 capacity.

Sources

Keep reading

### Direct Answer

The **Ole Miss Rebels' 2027 NIL strategy** is a **post-Kiffin, Pete Golding-led continuity play** built on **The Grove Collective** (executive director **Walker Jones**, roughly **7,000 donors**), a **revenue-sharing pool funded to the full House-settlement cap of $20.5M**, and **targeted retention bombs** like quarterback **Trinidad Chambliss's $6M one-year package**. Ole Miss is leaning into the same model that produced a **$35.2M 2026 roster valuation (6th in the SEC, 11th nationally)** — heavy transfer-portal aggression, **mid-tier high-school recruiting paired with elite portal closers**, and a publicly visible collective leader who doubles as the program's roster GM. The pivot to Golding shrinks the marketing premium Kiffin commanded, so the 2027 strategy puts a larger share of NIL spend on **player compensation rather than coach-driven hype**.

## 1. The Post-Kiffin NIL Reset

### 1.1 What changed on November 30, 2026

When **Lane Kiffin left for LSU** on a **7-year, ~$13M-per-year package** that included **$25-30M of LSU revenue-share + NIL committed annually**, Ole Miss lost the single most valuable marketing asset in its NIL stack. **Pete Golding**, the former defensive coordinator, was promoted within days. The decision was deliberate: athletic director **Keith Carter** and chancellor **Glenn Boyce** chose **continuity over a $12M+ external hire** so that **Grove Collective dollars could flow to players instead of a coaching buyout**.

### 1.2 The dollars freed up

A like-for-like external replacement would have cost **$10-13M annually plus a $5-8M buyout** to pry a coach loose mid-cycle. Promoting Golding saved an estimated **$8-10M in year-one cash**, money that **Walker Jones** has publicly indicated is being **redirected into the 2027 roster pool**. That single decision is the **most important NIL move Ole Miss made in the entire offseason**.

### 1.3 Golding's first recruiting win

Within 72 hours of taking the job, Golding flipped a **4-star wide receiver away from Kiffin's LSU class**, signaling that the **Grove Collective infrastructure travels with the program, not the head coach**. This is the **central thesis of the 2027 strategy**: the collective, not the coach, is the durable competitive advantage.

## 2. The Grove Collective Engine

### 2.1 Walker Jones as roster GM

**Walker Jones** returned to Ole Miss in **2022** to run **The Grove Collective**. By 2026 he was testifying in front of the **U.S. Senate Judiciary Committee** on NIL policy and giving on-the-record interviews to **On3** and **247Sports** about portal strategy. Jones is functionally Ole Miss's **general manager** — coaches tell him the archetypes they need, Jones builds the cap sheet, and the collective closes the deals.

### 2.2 The donor base

**Roughly 7,000 active donors** ranging from **millionaire alums to $25/month student subscribers** fund the collective. The **"March to Victory" Challenge** is the recurring spring fundraising event that anchors the annual budget. Compared to Texas A&M (one or two whale donors) or Texas (corporate-heavy), Ole Miss's model is **broad-based and recurring**, which has proven more **revenue-predictable across the 2024-2026 cycles**.

### 2.3 The transfer-portal record

Per **247Sports**, Ole Miss has finished in the **top 5 nationally for transfer-portal classes every year since the portal's modern era began**. The **2026 transfer class ranked #2 nationally**, and the **2027 class is currently tracking inside the top 5** despite the coaching change.

## 3. The 2027 Money Map

### 3.1 Roster valuation

Per **On3's NIL Valuation database**, the **2026 Ole Miss roster valuation was $35.2M**, the **6th-highest in the SEC** behind Texas, Texas A&M, Georgia, Alabama, and LSU, and **11th nationally**. The **2027 projection sits in the $36-40M range**, factoring in the revenue-share cap and continued Grove Collective fundraising.

### 3.2 Revenue sharing under the House settlement

Following the **House v. NCAA settlement** implementation, schools can share up to **$20.5M annually** in direct revenue with athletes (rising to ~$22M in 2027). Ole Miss is **funding the cap to the full amount**, with **roughly 75% allocated to football** — about **$15-15.5M of direct revenue share for football alone**. The Grove Collective layers **another $20-25M of NIL spend** on top.

### 3.3 The Chambliss case study

**Trinidad Chambliss**, the **Ferris State transfer quarterback** who was granted a **sixth year of eligibility** after the NCAA initially denied his waiver, signed a **$6M one-year NIL package** for 2026 with **AT&T** as a headline endorsement partner. **The Athletic** confirmed the $5-6M range. **On3** projected him as a **top-50 highest-paid college athlete**. That deal is **structurally extending into 2027 with restructured incentives** tied to playoff appearances — the kind of **performance-weighted contract** the Grove Collective is now writing across the depth chart.

## 4. Roster Construction Philosophy

### 4.1 Portal-heavy, HS-realistic

Ole Miss recruits high school classes that **rank in the 15-25 range** nationally, then **closes the gap in the portal**. The 2026 transfer class added an estimated **22 immediate-impact players**, including running back **Kewan Lacy** (who re-signed on a new NIL deal under Golding for 2026 and is being courted to extend through 2027). The strategy: **let other SEC programs absorb the development cost** of 5-star high schoolers, then **buy them at age 20 with proven SEC tape**.

### 4.2 Position-group cap allocation

The publicly inferable split, based on **On3 roster valuations** and reporting from **The Grove Report (Sports Illustrated)**:

- **Quarterback: 18-22%** of the football NIL pool
- **Offensive line: 18-20%**
- **Defensive line / edge: 16-18%**
- **Wide receiver: 12-14%**
- **Defensive backs: 10-12%**
- **Linebacker / running back / specialists: balance**

### 4.3 Retention bombs vs. Portal raids

Golding's stated 2027 philosophy is **"retain first, raid second."** Retention deals to **Lacy, Chambliss, and the offensive line** were finalized **before** the Grove Collective began aggressive portal pitches in December 2026. This is a direct response to the **2024-25 portal cycle** where SEC rivals (notably LSU under Kiffin now, and Texas A&M) attempted to **counter-poach Ole Miss starters mid-cycle**.

## 5. Competitive Position vs. The SEC

### 5.1 Where Ole Miss ranks

Inside the SEC's NIL hierarchy for 2027:

1. **Texas** (~$45M roster valuation, corporate-heavy)
2. **Texas A&M** (~$42M, donor-whale model)
3. **Georgia** (~$40M, championship-equity model)
4. **Alabama** (~$38M, brand-driven)
5. **LSU** (~$37M, post-Kiffin spike from $25-30M commitment)
6. **Ole Miss** (~$36-40M projected)
7. **Tennessee** (~$34M)
8. **Auburn** (~$30M)

### 5.2 The "Mississippi Today" assessment

**Mississippi Today** (January 2026) framed it bluntly: **"Without NIL, Ole Miss probably wouldn't be a top 10 or top 5 team."** That assessment still holds for 2027 — Ole Miss is **buying its way into the SEC's elite tier**, and the Grove Collective is the **only mechanism by which a program of Ole Miss's traditional financial scale can compete with Texas, Georgia, and Alabama**.

### 5.3 The Kiffin-to-LSU revenge angle

LSU is now **Ole Miss's most direct NIL competitor** for SEC West portal targets. **Lane Kiffin's** institutional knowledge of Grove Collective tactics and his existing relationships with **Walker Jones's** donor base create a **uniquely adversarial dynamic** that will shape the 2027 portal cycle. Expect **multiple head-to-head bidding wars** on shared transfer targets, especially at quarterback and edge.

## 6. The Risks

### 6.1 Coach-driven attrition

The risk that **Golding underperforms Kiffin** in year one and a wave of mid-cycle portal entries follows is **real and quantifiable**. The Grove Collective has built **mid-cycle hold-back funds** specifically to issue **emergency retention payments** if Golding starts 4-3 or worse.

### 6.2 Revenue-share enforcement uncertainty

**Lane Kiffin himself**, before leaving, **publicly warned** in late 2026 that the **House settlement's revenue-share enforcement mechanism is functionally broken** because the **College Sports Commission** has no proven ability to police circumvention. Ole Miss is operating under the assumption that **enforcement will remain weak through 2027** and is **front-loading deals accordingly**.

### 6.3 Donor fatigue

After three straight cycles of top-5 portal classes and the Chambliss $6M deal, **donor fatigue is the single biggest internal risk**. The Grove Collective's **"March to Victory"** spring drive will be the **leading indicator** of whether the 2027 budget can sustain the 2026 spend.

## 7. What the 2027 Sources Say

```mermaid
flowchart TD
    A[Ole Miss 2027 NIL Strategy] --> B[Grove Collective<br/>Walker Jones / 7,000 donors]
    A --> C[Revenue Share<br/>$15-15.5M football share]
    A --> D[Pete Golding<br/>head coach, retention-first]
    B --> E[Portal closers<br/>top-5 class annually]
    B --> F[Retention bombs<br/>Chambliss $6M, Lacy re-up]
    C --> G[Full $20.5M cap funded<br/>75% to football]
    D --> H[Cost savings vs. external hire<br/>$8-10M redirected to roster]
    E --> I[Roster valuation<br/>$36-40M projected]
    F --> I
    G --> I
    H --> I
    I --> J[SEC #6 / National #11<br/>competitive band]
```

```mermaid
flowchart LR
    DONORS[7,000 Grove<br/>Collective donors] -->|annual + recurring| GC[Grove Collective<br/>~$20-25M NIL pool]
    UM[Ole Miss athletics<br/>media + ticket revenue] -->|House settlement| RS[Revenue Share<br/>~$15-15.5M football]
    GC --> ROSTER[2027 Football Roster<br/>$36-40M total comp]
    RS --> ROSTER
    ROSTER --> QB[QB room<br/>Chambliss $6M tier]
    ROSTER --> OL[Offensive line<br/>$6-7M group]
    ROSTER --> DL[Defensive line<br/>$5-6M group]
    ROSTER --> WR[WR + skill<br/>$4-5M group]
    ROSTER --> SEC[SEC West contention<br/>vs Kiffin's LSU]
```

## FAQ

**Q: Who runs Ole Miss's NIL operation in 2027?**
A: **Walker Jones**, executive director of **The Grove Collective**, functions as the program's general manager. He works directly with **Pete Golding** and athletic director **Keith Carter** to set roster budgets and close deals.

**Q: How much money is in the Ole Miss football NIL pool for 2027?**
A: Roughly **$36-40M total compensation** when you combine the **$15-15.5M football revenue-share allocation** (from the **$20.5M House-settlement cap**) and an estimated **$20-25M of Grove Collective NIL spend** on top.

**Q: Did Lane Kiffin leaving for LSU hurt Ole Miss's NIL position?**
A: Short-term, it removed the program's biggest marketing asset. Long-term, it **freed up $8-10M annually** that would have gone to a coach hire and instead flows to the roster. The Grove Collective's infrastructure is the durable advantage, not the coach.

**Q: What was Trinidad Chambliss's NIL deal worth?**
A: **$6M for the 2026 season** per **The Athletic**, with **AT&T** as a headline endorsement partner. He's expected to return for 2027 on a restructured deal with performance incentives tied to playoff appearances.

**Q: How does Ole Miss compare to Texas and Georgia on NIL spend?**
A: Texas (~$45M) and Georgia (~$40M) outspend Ole Miss by roughly **$5-10M annually**. Ole Miss closes the gap through **portal aggression**, **Walker Jones's GM-style operation**, and **mid-tier high school recruiting that costs less than chasing 5-stars head-to-head with Georgia or Alabama**.

## Bottom Line

Ole Miss's 2027 NIL strategy is the **purest expression of the "collective-as-GM" model in college football**. **Pete Golding's** promotion preserved roster continuity, **Walker Jones** and the **Grove Collective** remain the operational core, and the **$36-40M total compensation pool** keeps the Rebels inside the **SEC's top tier**. The biggest threats are **donor fatigue**, **Kiffin's institutional knowledge** now deployed against them at LSU, and the **possibility that Golding's year-one results force mid-cycle retention spending** the collective hasn't fully reserved for. Watch the **March to Victory** drive results as the leading indicator of 2027 capacity.

## Sources

- [On3 — Ole Miss Rebels Football & Basketball team page and NIL Valuations database](https://www.on3.com/teams/ole-miss-rebels/)
- [On3 — What is the estimated valuation for the 2026 Ole Miss football roster?](https://www.on3.com/teams/ole-miss-rebels/news/what-is-the-estimated-valuation-for-the-2026-ole-miss-football-roster/)
- [247Sports — Walker Jones discusses putting together nation's No. 1 transfer-portal class](https://247sports.com/college/ole-miss/article/ole-miss-rebels-the-grove-collective-nil-walker-jones-discusses-putting-together-nations-no-1-transfer-portal-class-227206253/)
- [ESPN — Ole Miss transformed its defense with heavy use of transfer portal](https://www.espn.com/college-football/story/_/id/42347809/ole-miss-lane-kiffin-transformed-defense-heavy-use-transfer-portal)
- [ESPN — Ole Miss coach Pete Golding: Players focused on plan, culture](https://www.espn.com/college-football/story/_/id/47539948/ole-miss-coach-pete-golding-players-focused-plan-culture)
- [The Athletic / Pro Football Network — Trinidad Chambliss $6M Ole Miss salary reporting](https://www.profootballnetwork.com/cfb/trinidad-chambliss-six-million-nil-nfl-dfraft-april-2026/)
- [Sports Illustrated / The Grove Report — Grove Collective March to Victory Challenge](https://www.si.com/college/olemiss/football/grove-collective-ole-miss-rebels-march-to-victory-nil-name-image-likeness)
- [Sports Illustrated / NIL — Lane Kiffin warns the revenue-sharing model might be broken](https://www.si.com/college/nil/nil-news/lane-kiffin-ole-miss-football-sends-warning-new-revenue-sharing-model-might-already-be-broken)
- [Mississippi Today — Thriving in the NIL era, Ole Miss turns into an unlikely football powerhouse](https://mississippitoday.org/2026/01/08/nil-ole-miss-unlikely-football-powerhouse/)
- [Front Office Sports — Lane Kiffin exit to LSU creating chaos at Ole Miss](https://frontofficesports.com/lane-kiffin-coaching-ole-miss-decision/)
- [The Grove Collective — official site](https://thegrovecollective.com/)
- [Red Cup Rebellion (SB Nation) — Kewan Lacy signs new NIL deal with Ole Miss for the 2026 season](https://www.redcuprebellion.com/ole-miss-rebels-football/40280/kewan-lacy-signs-new-nil-deal-with-ole-miss-for-the-2026-season-player-retention-pete-golding-grove-collective)

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