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How do I move from closing deals as an IC to coaching reps on deal closure?

5/1/2025

Moving from Solo Closer to Deal Coach

The IC-to-Manager Shift: Your role changes from "I close deals" to "my reps close deals." The worst manager is the one who jumps in at discount-crunch and closes deals themselves—it signals you don't trust them and kills initiative.

The Coaching Framework

Three-stage deal review:

  1. Qualification checkpoint (Stage 1–2): Ensure your rep has qualified via MEDDPICC or Challenger methodology. Ask *why* they qualified, not whether they did.
  2. Active-stage coaching (Stage 3–5): Weekly rep-by-rep pipeline reviews. Focus on what they could've asked better, not what you'd have asked.
  3. Close-stage triage (Stage 6): Watch deal health, not opportunity. If it's dying, the rep needs coaching *now*, not post-mortem.

Core manager mistake: Over-explaining your playbook. You closed 150 deals as an IC; your rep will close 40 in year one. Let them develop their voice. Force them into a clone of you and you've hired an underperformer.

Weekly 1:1 structure:

Focus your energy on reps at months 2–4 of onboarding. Month 1 they're still drowning; month 6+ they're self-sufficient. That window is when coaching moves the needle.

stateDiagram-v2 [*] --> IC_Closer IC_Closer --> Manager_Coaching: Day 1 Manager_Coaching --> Trust_Building: Resist jumping in Trust_Building --> Rep_Ownership: Rep owns outcome Rep_Ownership --> Scale_Team: Repeatable process Scale_Team --> [*] note right of Manager_Coaching Ask, don't tell. Let them miss once. They'll learn faster. end note

TAGS: ic-to-manager,deal-coaching,first-90-days,pipeline-reviews,trust-building

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Sources cited
gong.iohttps://www.gong.io/forcemanagement.comhttps://forcemanagement.com/sandler.comhttps://www.sandler.com/clari.comhttps://www.clari.com/blog/sales-pipeline-management/gong.iohttps://www.gong.io/blog/sales-pipeline/gartner.comhttps://www.gartner.com/en/sales/research
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