How do I move from closing deals as an IC to coaching reps on deal closure?
Moving from Solo Closer to Deal Coach
The IC-to-Manager Shift: Your role changes from "I close deals" to "my reps close deals." The worst manager is the one who jumps in at discount-crunch and closes deals themselves—it signals you don't trust them and kills initiative.
The Coaching Framework
Three-stage deal review:
- Qualification checkpoint (Stage 1–2): Ensure your rep has qualified via MEDDPICC or Challenger methodology. Ask *why* they qualified, not whether they did.
- Active-stage coaching (Stage 3–5): Weekly rep-by-rep pipeline reviews. Focus on what they could've asked better, not what you'd have asked.
- Close-stage triage (Stage 6): Watch deal health, not opportunity. If it's dying, the rep needs coaching *now*, not post-mortem.
Core manager mistake: Over-explaining your playbook. You closed 150 deals as an IC; your rep will close 40 in year one. Let them develop their voice. Force them into a clone of you and you've hired an underperformer.
Weekly 1:1 structure:
- 5 min: Wins (celebrate without "Here's what I'd have done")
- 20 min: Stuck deals (ask discovery: "What would they say matters most?" not "Tell them about our ROI calculator")
- 5 min: Forecast (confidence, risk, timeline)
Focus your energy on reps at months 2–4 of onboarding. Month 1 they're still drowning; month 6+ they're self-sufficient. That window is when coaching moves the needle.
TAGS: ic-to-manager,deal-coaching,first-90-days,pipeline-reviews,trust-building