A company sells $100 group workshops teaching older adults how to use technology — phones, iPads, email. The model has had real if modest traction but has hit a friction point that's capping further growth. What's the right next move?
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Direct Answer Stop selling one-off seats to individuals and sell recurring programs to institutions. Convert the $100 workshop into a monthly series priced per venue — libraries, senior centers, and retirement communities pay $600–$1,200 pe…
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