The CRO says they'll adopt our tool, but their team will use a competitor internally anyway. How do we prevent a multi-vendor install that ruins our ROI?
Multi-Vendor Adoption Prevention 40w bait: CRO signing doesn't mean adoption. Plan for team resistance: Secure a 90-day exclusive usage clause, require adoption metrics in the contract, and tie expansion pricing to proven usage. Operator Pl…
Read full answer ↗