For a founder-led $5M-$30M company, is it better to hire a first AE who mirrors the founder's selling style or hire an AE with a complementary style to expand the founder's playbook?
TL;DR: For a founder-led company between $5M and $30M ARR, hire a first AE who mirrors the founder's selling style — but only at the early end of that band ($5M-$12M), and only for the first one or two reps. The mirror hire's entire job is …
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