3 researched Guy Kawasaki entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Direct Answer The Art of the Start 2.0 by Guy Kawasaki (Portfolio / Penguin, 2015 — an updated rewrite of the 2004 original) is the foundational launch playbook from Apple's original chief evangelist, organized into eleven "Arts" that take …
Read full answer ↗Direct Answer Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki (Portfolio / Penguin, 2011) argues that in a cynical, information-saturated buying environment, the highest form of persuasion is not pressure, hype, …
Read full answer ↗Direct Answer Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki (Portfolio/Penguin, 2008) is a 480-page anthology of 95 short, profanity-laden essays drawn from a decade of Ka…
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