Iannarino
2 researched Iannarino entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
2 entries
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Updated May 31, 2026
Direct Answer Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino (Portfolio/Penguin, 2018) argues that growth in mature B2B markets does not come from finding net-new buyers — the Total Addressable Market is …
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Direct Answer The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino (Portfolio / Penguin, 2017) reframes "closing" as the dirty word it had become inside high-stakes B2B. Iannarino's central claim: "Clos…
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