How'd you fix Birchbox's revenue issues in 2026?
Direct Answer Birchbox's 2026 turnaround flips from subscription-box commodity to curation-as-a-service: (1) Kill the $10–15/month commodity box—it's a race-to-bottom graveyard against Ipsy/Sephora Play; (2) Pivot to B2B2C beauty brand-disc…
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