Sales Sequencing

For a founder with sales experience vs a non-sales founder building a sales org for the first time, does the case for deal-closing-first still hold, or do they need different sequencing?

TL;DR: Yes — the "deal-closing-first" principle holds for both founder types, but the sequencing inside it diverges sharply. "Deal-closing-first" does not mean "the founder must be a great closer"; it means no one builds sales infrastructur…