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1 entry 7 related topics Updated May 17, 2026

How do we size and manage Marketing Development Funds without them becoming partner slush?

mdf-governance channel-marketing partner-program co-op spiffsMay 17

🎯 Bottom Line - [Answer] Size and manage Marketing Development Funds (MDF) without slush-fund drift via a seven-control MDF governance architecture — accrual-based sizing (1-5% of partner-sourced or partner-influenced revenue with Gold/Pla…

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