What's the right moment to hire a VP Sales — after you've locked in founder-led sales behaviors across your first cohort, or should you hire a VP Sales earlier to help design and enforce those behaviors in 2027?
Direct Answer Hire the VP Sales after founder-led sales behaviors are locked in across your first cohort — not earlier. A VP cannot design a motion that has never been proven; they can only scale one. The trigger is repeatability: two to th…
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