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Testing Motion

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1 entry 4 related topics Updated April 29, 2024

How do you handle 'we already have a tool for that'?

competitive-positioning buyer-psychology gap-analysis incumbent-replacement testing-motionApr 29

![How do you handle 'we already have a tool for that'?](https://m.media-amazon.com/images/I/619doczNfiL._AC_SL1500_.jpg) Don't defend your product. Reframe with one question: "What are you not getting from your current tool that made you ta…

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