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Trigger Events

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1 entry 4 related topics Updated April 29, 2024

What's the best move when the buyer says 'circle back next quarter'?

deal-timing stall-recovery pipeline-management trigger-events quarter-planningApr 29

"Next quarter" is a soft rejection unless you lock a specific trigger event. Respond in the same call: "What has to happen by end of Q2 for this to become a priority in Q3?" If they name a trigger (budget opens July 5, new VP starts August …

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