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PULSE
THE REVENUE ENGINE
Stop guessing. Start winning.
by

Every Rep.
Every KPI. One Direction.

Built for RevOps leaders. One framework that gives Sales, Channel, Customer Success, and Marketing a shared view, shared targets, and one revenue direction — no silos, no guesswork. Designed by Kory White, Fractional CRO and Revenue Operations leader serving Maryland, Washington DC, Annapolis, and the DMV.

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⚡ Real-time signals
✦ AI-set targets
🔒 Churn protection
Know Where Every Deal Stands/
Every Rep Knows Their Number/
Targets That Actually Motivate/
No More End-of-Month Surprises/
Teams Aligned Around One Goal/
Keep the Revenue You've Already Won/
Performance Visible to Everyone/
Built by a CRO, for Revenue Leaders/
Know Where Every Deal Stands/
Every Rep Knows Their Number/
Targets That Actually Motivate/
No More End-of-Month Surprises/
Teams Aligned Around One Goal/
Keep the Revenue You've Already Won/
Performance Visible to Everyone/
Built by a CRO, for Revenue Leaders/

Live Revenue Pulse

See exactly where every deal, rep, and team stands — right now. Know what needs attention before it becomes a problem.

Visibility

Smarter Goal Setting

Set targets that challenge your team without breaking them. Know before the month starts whether your team is set up to win.

Planning

Keep Deals Moving

Stalled deals get unstuck. Reps spend less time figuring out what to do next and more time closing.

Execution

Know Your Buyer

See who's engaged, who's going cold, and who's ready to move. Stop guessing and start having the right conversations at the right time.

Relationships

One Source of Truth

Your tools talk to each other. No more chasing down numbers across five spreadsheets — everything your team needs is in one place.

Alignment

See the Full Picture

Growth, retention, rep performance, and risk — all visible at a glance. Make decisions based on what's actually happening, not what you hope is happening.

Insight
1

Bring your team in

Connect your existing tools. PULSE pulls everything together so your team starts with a clear, shared picture of where things stand.

2

Set the standard

Define what good looks like for your team — the targets, the tiers, the behaviors that win. PULSE makes that standard visible to everyone, every day.

3

Watch your team win

Reps know where they stand, managers know what to coach, and leadership knows what's coming. Everyone moves in the same direction.

Execution Roadmap

90-Day Plan

Not a list of things I'll "look into." A specific, sequenced plan for what happens in the first 90 days if you give me the role.

1
Days 1–30
Listen & Learn
👁
Shadow Top Performers
D2D and CC channels — understand what's actually working before changing a thing
🔍
Full Comp & KPI Audit
Identify every gap between what's being measured and what actually drives revenue
🤝
1:1s With Every Team Lead
Build trust, learn the culture, and uncover the real blockers leadership hasn't heard
📊
12-Month Data Review
Activation rates, churn by rep, channel ROI, product attachment — the full picture
📝
Written Leadership Assessment
Top 3 revenue opportunities + top 3 risks, backed by data, delivered to leadership
2
Days 31–60
Build & Align
⚡
Roll Out PULSE Framework
Unified KPI tracking across D2D and CC — tier-based targets visible to every rep in real time
💰
Redesign Comp Structure
Clear tier levels, achievable base, meaningful bonus — built to drive behavior, not just reward it
📅
Weekly Performance Cadence
Team huddles, individual 1:1s, Friday scoreboard — healthy competition that moves numbers
🎯
Bottom 20% Coaching Plans
One KPI at a time — not a laundry list of everything they're doing wrong
🔗
Cross-Dept Alignment
Ops, finance, marketing — one shared definition of success. Revenue means nothing if churn erases it
3
Days 61–90
Execute & Scale
🏆
First Full Bonus Cycle Complete
Reps know exactly where they stand, what they earned, and what it takes to level up next month
🏠
Smart Home Attachment Incentive
Full-ecosystem sales rewarded — directly reduces future churn at the point of sale
⭐
Rep Retention Initiative Live
Referral bonuses, career path clarity, recognition program — top performers stay
📈
90-Day Results Presented
Q2 targets, PULSE data, channel breakdowns, and a rolling 6-month forecast — delivered to leadership
🚀
Scale What's Working
Expand top territories, replicate winning behaviors across the team, set the pace for year one

"I don't need 90 days to figure out if I want this role. I already know I do.
I need 90 days to prove to you that hiring me was the best decision you made this year."

Kory White
Kory White
Chief Revenue Officer
Fractional CRO · Regional President
Maryland · Washington DC · DMV

Kory White — Revenue Leader Who Builds Systems, Not Just Teams.

Kory White is a Chief Revenue Officer, Fractional CRO, and former Regional President at Cellular Sales / Verizon based in Stevensville, Maryland. He serves clients across Maryland, Washington DC, Annapolis, and the greater DMV region. I believe revenue is an outcome of clarity — when every rep knows exactly what's expected, what they're worth, and where they stand, performance follows. Most organizations have the talent. What they're missing is the system that unlocks it.

I've spent my career building those systems — tiered incentive structures, cross-functional alignment frameworks, and performance cultures that turn average floors into elite ones. PULSE RevOps (pulserevops.com) is a distillation of everything I've learned about what makes revenue teams win consistently.

$500M → $3B+
Enterprise Hyper-Growth
15+
Years in Revenue Leadership
5,000+
Reps Led & Developed
$0 → $200M
Greenfield Growth Expert
View LinkedIn Profile
Work With Me

Let's build something
worth measuring.

If you're building a revenue team that needs to perform at the highest level, let's talk about what that looks like.

Schedule a Call LinkedIn →
Board Export (PDF)
Focus Mode — hide explanations

Words are a terrible way to explain a vision. 📉

When you're a business creative, the universe doesn't feed you scripts. 🌌✨

It tunes you into a specific frequency — much like it sends a songwriter a melody. 🎶📡

So, I built a peek behind the curtain. 👁️‍🗨️

PulseRevOps.com is a visual representation of how I align sales teams with revenue-generating fundamentals. It's a map of the invisible gaps that most leaders miss because they're too busy talking. 🎯

If you're a CEO tired of "professional talkers" and you want to see how the engine actually runs… 🏎️💨

Just click the walkthrough. 📊✨

This is not a product for sale, a consulting pitch, or a lead magnet. It's simply a visual window into how my brain solves complex revenue problems. 🚫🗣️

Next step in 10s — or continue now below.

Words are a terrible way to explain a vision. 📉

When you're a business creative, the universe doesn't feed you scripts. 🌌✨

It tunes you into a specific frequency — much like it sends a songwriter a melody. 🎶📡

So, I built a peek behind the curtain. 👁️‍🗨️

PulseRevOps.com is a visual representation of how I align sales teams with revenue-generating fundamentals. It's a map of the invisible gaps that most leaders miss because they're too busy talking. 🎯

If you're a CEO tired of "professional talkers" and you want to see how the engine actually runs… 🏎️💨

Just click the walkthrough. 📊✨

This is not a product for sale, a consulting pitch, or a lead magnet. It's simply a visual window into how my brain solves complex revenue problems. 🚫🗣️