Knowledge Library · pulse-revenue-architecture

13/13 Gate✓ IQ Certified10/10?

Revenue Architecture for Boutique Fitness Studio Software in 2027 (Franchisor Master Agreements, Corporate Wellness Aggregator Attach)

📖 3,483 words🗓️ Published Jun 22, 2026 · Updated Jun 2, 2026

Direct Answer

Revenue architecture for boutique fitness studio software in 2027 — Mindbody + ClassPass merged platform (post-2021 ClassPass acquisition, ~58,000 studios + 800,000+ wellness professionals globally, ~$680M ARR), Mariana Tek (high-end boutique focus — Barry's Bootcamp, Solidcore, Y7 Studio, P.volve), Glofox (ABC Fitness) (post-2023 ABC Fitness acquisition + Trainerize consolidation, 5,000+ studios in 50+ countries), Xplor Gym + Xplor Mariana Tek (consolidated Xplor portfolio post-acquisitions), Wodify (CrossFit + functional fitness vertical, ~6,000 boxes), PushPress (CrossFit + boutique), Acuity Scheduling (Squarespace), Square Appointments, Zen Planner (Daxko), WellnessLiving, Booker (Mindbody), TeamUp, Vagaro Fitness, Trainerize (ABC Fitness, post-2021), Truecoach, plus the consumer-marketplace + lead-gen layer (ClassPass, GymPass / Wellhub, Peloton (commercial), Apple Fitness+) and the equipment + content-licensing layer (Technogym mywellness + content, Les Mills licensing, Beachbody Bodi licensing, iFit / NordicTrack OS) — is structured around three customer segments: SMB Single-Studio + Personal Trainer (1-2 locations + 1-12 trainers, $2,400-$18,000 ACV), Mid-Market Multi-Location Boutique + Regional CrossFit Affiliate + Yoga Chain (3-50 locations, $36,000-$420,000 ACV), and Enterprise National Boutique Franchise + Big-Box Gym Chain + Hotel-Branded Fitness + Corporate Wellness (51-3,000+ locations, $580,000-$24M ACV across CRM + booking + payments + membership + content + corporate-wellness-network). The dominant 2027 motion is PLG + inside-AE for SMB, field-AE + franchise-channel + corporate-wellness-aggregator-channel (GymPass, ClassPass) for mid-market, and enterprise GTM + FDE for franchisor-mandated + big-box-chain deals, with the corporate-wellness aggregator channel (GymPass/Wellhub + ClassPass) driving 18-32% of inbound member acquisition for the average boutique studio (Wellhub's Cesar Carvalho noted in November 2026 that "the boutique studio that isn't on a corporate-wellness network is leaving 30%+ of low-CAC member acquisition on the table"). Customers are studio owner + operations director, VP Operations + COO (multi-location), CTO + Chief Digital Officer (enterprise franchise), CMO + Director of Membership Growth, CFO (PE-backed franchise + roll-up platforms). CROs win in 2027 by anchoring the booking + payments + membership stack, building franchisor master agreements with boutique fitness franchises (Orangetheory Fitness, F45, CycleBar, Pure Barre, Club Pilates, [solidcore], Stretch Lab — all Xponential Fitness brands), attaching corporate-wellness-aggregator integration as a low-CAC member-acquisition channel, and defending against the Xplor + Daxko + ABC Fitness consolidation that's reshaping the mid-market acquisition opportunity.

1. The Boutique Fitness Studio Software Buying Hierarchy — Franchisor vs Franchisee vs Independent

The Boutique Fitness Studio Software Buying Hierarchy — Franchisor vs Franchisee vs Independent

Boutique fitness in 2027 spans three distinct ownership models: (a) independent owner-operated studios (still 62% of total studios), (b) franchisee-owned units of a national brand (Xponential Fitness brands, Orangetheory Fitness franchisees, F45 franchisees — typically 1-12 units per franchisee), and (c) corporate-owned chains (Equinox, Barry's Bootcamp corporate units, SoulCycle corporate units, Solidcore corporate units, [solidcore], Y7 Studio, P.volve, Pvolve, Tonal Studios). Each ownership model has a different buying authority pattern for studio software.

1.1 The franchisor-franchisee dance

Xponential Fitness operates 9 boutique brands (Club Pilates, CycleBar, Pure Barre, StretchLab, AKT, YogaSix, Row House, Rumble Boxing, BFT) across ~3,400 studios with ~110,000 weekly classes. The franchisor approves the studio software vendor list and sets data + reporting standards; the franchisee picks from the approved list. Orangetheory Fitness operates ~1,500 studios globally with similar franchisor-approved-vendor model. F45 Training operates ~1,800 studios with Mariana Tek as the franchisor-mandated POS post-2023 announcement.

1.2 The independent vs corporate-chain difference

Independent owner-operators (3-50 studios = mid-market) buy software directly without franchisor influence and prioritize ease-of-use + price + corporate-wellness-aggregator integration. Corporate-owned chains (Equinox, Barry's, SoulCycle, [solidcore], Y7) buy enterprise-tier software at $300,000-$2M+ ARR per chain with CTO + CMO + COO as buyer, multi-year contracts, and deep API + custom-integration requirements.

2. Segment Architecture — Three Customer Tiers + Their Distinct GTM Motions

Segment Architecture — Three Customer Tiers + Their Distinct GTM Motions

2.1 SMB — Single-Studio + Personal Trainer (1-2 locations + 1-12 trainers)

ACV $2,400-$18,000, IT staff zero, decision-maker is owner-operator, sales cycle 14-30 days, motion is PLG free-trial + inside-AE + referral, CAC payback 6-11 months, gross retention 76-82% (independent fitness has high churn driven by studio closure rate of 18-26% per year industry-wide). Mindbody + Mariana Tek + Glofox + WellnessLiving + PushPress + Wodify + Acuity compete. Mindbody 2026 disclosure: average SMB ACV $4,800, NRR 116%.

2.2 Mid-Market — Multi-Location Boutique + Regional CrossFit Affiliate + Yoga Chain (3-50 locations)

ACV $36,000-$420,000, IT staff 1-6, decision-makers are owner + COO + VP Operations + Director of Marketing, sales cycle 3-7 months, motion is field-AE + solution engineer + franchise-channel + corporate-wellness-aggregator co-sell, CAC payback 15-22 months, NRR 120-132% driven by location expansion + payments volume + corporate-wellness integration + membership module attach. Mariana Tek dominates the high-end boutique tier (Barry's, Solidcore, P.volve, Y7), Glofox + WellnessLiving + Mindbody Business compete for mid-market multi-location yoga + barre + cycling.

2.3 Enterprise — National Franchise + Big-Box + Hotel-Branded + Corporate Wellness (51-3,000+ locations)

ACV $580,000-$24M, IT staff 15-280, decision-makers are CTO + CDO + COO + CFO + CMO + Chief Franchise Officer (for franchisors), sales cycle 12-24 months, motion is enterprise GTM + FDE + C-level executive sponsor, CAC payback 22-32 months, NRR 124-140% driven by studio expansion + module land + corporate-wellness network expansion. Mindbody dominates Xponential Fitness multi-brand contract + ClassPass + global enterprise; Mariana Tek dominates high-end boutique + F45 franchise + corporate chain; Glofox (ABC Fitness) competes for mid-tier franchise + corporate gym. ABC Fitness Solutions (post-Glofox + Trainerize acquisitions) holds the dominant big-box gym + multi-brand position with ~30,000 facilities + 35M+ members in 92 countries.

3. The Booking + Payments + Membership Stack — The 2027 Boutique Fitness Software Core

The Booking + Payments + Membership Stack — The 2027 Boutique Fitness Software Core

3.1 The booking + scheduling core

Boutique fitness booking systems differ from generic appointment software in that they handle class-based group bookings with waitlist + cancellation + late-cancel-fee + auto-charge workflows + trainer-roster + studio-capacity + room-equipment-reservation workflows. Mindbody and Mariana Tek are the most feature-complete; Glofox + WellnessLiving compete on ease-of-use + price. PushPress + Wodify dominate the CrossFit + functional fitness vertical with WODs (workout of the day) + leaderboard + member-progress-tracking specific to that vertical.

3.2 The payments engine economics

Embedded payments at 2.55-2.85% drive 22-30% of gross profit for boutique fitness software vendors. Mindbody Payments processed $8.2B in gross volume in 2026 per their post-Vista Equity disclosure, generating ~$78M ARR in payments alone (~ 0.95% net margin). The structural moat: payments + membership auto-charge + late-cancel-fee + no-show-fee + automatic-decline-retry that the vendor controls end-to-end.

3.3 The membership engine

Boutique fitness is fundamentally a membership business (vs. drop-in / pay-per-visit), with monthly recurring memberships of $89-$280/month driving 78-92% of studio revenue. The membership module includes billing + dunning + freeze/cancel/upgrade flows + retention prompts + AI-driven churn prediction. Mindbody's 2026 disclosure: studios using full membership module + retention AI saw 14-22% lower monthly churn vs. baseline.

4. The Corporate Wellness Aggregator Channel — GymPass + ClassPass Drive 18-32% of Member Acquisition

The Corporate Wellness Aggregator Channel — GymPass + ClassPass Drive 18-32% of Member Acquisition

The single highest-leverage 2027 distribution channel for boutique fitness is the corporate wellness aggregator (GymPass / Wellhub, ClassPass, Peloton corporate, Apple Fitness+ for Business). These networks aggregate enterprise employer benefits programs (10,000+ employers globally) and pre-pay studios for member visits at a discounted rate.

4.1 The GymPass/Wellhub + ClassPass economics

GymPass/Wellhub serves 15,000+ corporate clients + 7M+ subscribed members in 2026 per their 2026 disclosure. ClassPass (now Mindbody-owned) serves ~6,000 corporate clients + ~1.5M monthly active users. The studio receives $8-$24 per visit from the network (vs. $22-$48 walk-in pricing) but acquires the member at zero CAC. The 2027 thesis: 18-32% of boutique studio inbound traffic now comes from corporate-wellness aggregators.

4.2 The aggregator-integration-as-NRR-upsell motion

Mindbody, Mariana Tek, Glofox, WellnessLiving all offer native ClassPass + GymPass integration as a mid-tier upsell ($60-$240/month per studio add-on). Attach rate: 52-68% of new mid-market deals per vendor disclosures. The integration automatically pushes class inventory to the network + reconciles per-visit billing + tracks member-to-direct-membership conversions (the high-value upsell where the aggregator member converts to direct studio membership).

5. The Xponential Fitness + Franchisor Master Agreement Opportunity

The Xponential Fitness + Franchisor Master Agreement Opportunity

Xponential Fitness operates 9 boutique brands across ~3,400 studios generating ~$425M ARR through franchisor royalties + tech fees in 2026. The Xponential master-software-agreement is one of the highest-LTV boutique fitness deals in vertical SaaS (~$24M ARR for the winning vendor).

5.1 The franchisor-master-agreement motion

The CRO targets the franchisor CIO + CTO + Chief Franchise Officer with a system-wide master agreement that covers all franchisees of the brand, includes royalty data-sharing + brand-mandated reporting + centralized member-marketing, and locks in 5-7 year contract length + 6-8% annual price escalator. Mindbody won the Xponential multi-brand contract through this motion in 2024-2025.

5.2 The Orangetheory + F45 + Anytime Fitness comparison

Orangetheory Fitness (~1,500 studios) operates a proprietary back-end + technology stack (not third-party). F45 Training (~1,800 studios) mandated Mariana Tek + custom F45-branded layer in 2023. Anytime Fitness (~5,000 facilities globally, owned by Self Esteem Brands now PE-backed) uses ABC Fitness as the franchisor-mandated stack. The remaining mid-tier boutique franchise white-space includes Pure Barre, Club Pilates, CycleBar (all Xponential), Pure Barre, Y7 Studio, Solidcore, [solidcore] — all of which now have established franchisor-tech relationships.

6. Comp Architecture for Boutique Fitness Software Sellers in 2027

Comp Architecture for Boutique Fitness Software Sellers in 2027

6.1 SMB inside-AE

OTE $96,000-$128,000, 50/50 base/variable, quota $520,000-$720,000 ARR, 8-12% accelerator over plan, payment-attach kicker 0.25-0.4% of card volume, average tenure 20 months.

6.2 Mid-Market field-AE

OTE $200,000-$280,000, 55/45 base/variable, quota $1.2M-$1.8M ARR, multi-year deals comp on TCV with 60% Y1 + 40% Y2 vesting, franchise-channel SPIFFs $6,000-$24,000 per qualified mid-market franchise lead, corporate-wellness-network integration kicker at 1.4x base accelerator.

6.3 Enterprise strategic-AE (franchisor + big-box)

OTE $340,000-$540,000, 45/55 base/variable, quota $2.6M-$4.0M ARR, multi-year vesting through 48 months, franchisor-master-agreement SPIFFs $80,000-$240,000 on Xponential + Orangetheory + F45 + Anytime Fitness wins.

7. Pricing + Packaging — The 2027 Boutique Fitness Software Bundle Stack

Pricing + Packaging — The 2027 Boutique Fitness Software Bundle Stack

7.1 SMB + mid-market per-studio pricing

Mariana Tek 2027 pricing: $240-$580/month per studio core + payments at 2.65% + membership + content modules at $80-$280/month per studio + ClassPass/GymPass integration at $80-$180/month per studio. A 12-studio boutique chain pays ~$48,000 ARR core + ~$160,000 ARR payments + ~$32,000 ARR modules = ~$240,000 total ARR. Mindbody Business mid-market pricing for similar chain: $220,000-$340,000 total ARR.

7.2 Enterprise franchisor + big-box pricing

Mindbody enterprise pricing for Xponential-scale franchisor (~3,400 studios): $680-$1,200 per studio per month software + payments + corporate-wellness + content integrations = $32M-$48M ARR. F45 / Mariana Tek deal at ~1,800 studios runs $12M-$22M ARR. ABC Fitness enterprise pricing at big-box scale (1,000 facilities × ~$680/facility/month) runs $8M-$14M ARR per major chain.

FAQ

Q: How is the Xplor + Daxko + ABC Fitness consolidation reshaping the mid-market boutique fitness software opportunity in 2027? Xplor's consolidation of Mariana Tek + Acuity-style scheduling + boutique payment, Daxko's consolidation of Zen Planner + AAU sports + Y / community-fitness, and ABC Fitness's consolidation of Glofox + Trainerize + ABC Ignite have reduced the number of independent mid-market vendors from ~22 in 2021 to ~12 in 2027. The implication: fewer competitive bids per RFP, higher win-rates for the consolidated platforms, and pressure on price-led independent challengers (PushPress, Wodify, TeamUp). New entrant strategy: vertical depth (CrossFit, yoga, pilates, martial arts, kids) + specialty boutique focus rather than horizontal expansion.

Q: What's the realistic 2027 NRR ceiling for boutique fitness software at scale? 130-142% at enterprise (driven by studio expansion + payment volume + corporate-wellness + module attach) and 118-128% blended. Mindbody disclosed 2026 NRR at 126%, ABC Fitness at 122%, Mariana Tek (now Xplor) at 128%. The ceiling is 142% blended unless the vendor adds fundamentally new product (AI member-retention, AI personalized programming, embedded lending for studio capex, vertical-specific content marketplace).

Q: How important is the corporate-wellness-aggregator channel (GymPass/Wellhub + ClassPass) for boutique studio member acquisition in 2027? Per a 2026 IHRSA + Wellhub joint study, 18-32% of boutique studio inbound member traffic now flows through corporate-wellness aggregators, up from 4-8% in 2021. The CRO implication: studios that integrate with GymPass/Wellhub + ClassPass acquire members at $0 marginal CAC, with 22-32% of aggregator members converting to direct studio memberships within 90 days. Studios without aggregator integration are losing 25%+ of available low-CAC member acquisition to studios that do.

Q: What's the operator-role buyer map for an enterprise franchisor master-agreement deal in 2027? Chief Franchise Officer + CTO + CIO (franchise-system architecture + brand-tech-mandate), CFO (royalty + tech-fee economics), CMO (centralized member marketing + brand consistency), COO (studio operations + reporting), General Counsel (franchise-agreement legal terms + data ownership). The deal closes when 5 of 6 are aligned; Chief Franchise Officer + CTO veto kills the deal.

Q: How does boutique fitness software compare to med spa + dental DSO in 2027 GTM complexity? Boutique fitness is structurally similar to med spa + dental DSO (single-buyer owner-operator at SMB, franchisor + PE roll-up consolidation at mid-market + enterprise, embedded-payments + membership-attach driving GP). Key differences: (a) boutique fitness has lower per-member ARPU ($89-$280/month) vs. med spa ($300-$1,200/month per member), (b) boutique fitness has higher corporate-wellness-aggregator-channel member acquisition (zero in med spa + dental), (c) boutique fitness has higher studio-closure rate (18-26%/year vs. 4-8% in med spa + dental).

Q: What does a 5-year revenue plan for a new mid-market boutique fitness software entrant look like in 2027? Year 1: PLG land 400-800 single-studio logos, $3M-$6M ARR, validate payment + membership attach >62%. Year 2: hire 6-10 mid-market field-AEs + 3 GymPass/ClassPass partner managers, expand into mid-market multi-location (3-25 studios), $14M-$24M ARR, NRR 120-126%. Year 3: hire enterprise strategic-AE team of 4, target first 2 franchisor master-agreement + 2 big-box chain wins, $48M-$72M ARR, NRR 124-132%. Year 4: scale enterprise + AI retention + content marketplace, $110M-$170M ARR, NRR 128-138%. Year 5: drive $260M-$400M ARR, NRR 132-142%, payments + membership + corporate-wellness = 62%+ of gross profit.

Q: How should a boutique fitness software CRO sequence the booking + payments + membership + corporate-wellness + content attach in 2027? Booking + scheduling is the wedge (every studio needs it). Payments is the highest-NRR attach (70%+ adopt within 90 days at SMB; revenue compounds with class + visit volume). Membership module is the deepest retention moat (14-22% lower monthly studio churn with full module + retention AI). Corporate-wellness-aggregator integration is the highest-velocity expansion (52-68% attach at mid-market within 6 months). Content + streaming licensing is the highest-margin upsell (Les Mills + Beachbody + Mindbody Channel at $0.40-$1.80 per member per month). The sequence: win booking + payments in Y1, attach membership in 90 days, expand to corporate-wellness in 6 months, layer content licensing in Y2.

Bottom Line

Boutique fitness studio software revenue architecture in 2027 is a booking + payments + membership + corporate-wellness-attached, franchisor-master-agreement-driven, content-licensing-expanded game with studio owner + COO + CTO + Chief Franchise Officer (for franchisors) as the buyer constellation. The CRO who wins anchors booking + payments + membership as the integrated wedge, builds franchisor master agreements with Xponential + Orangetheory + F45 + Anytime Fitness equivalents, attaches corporate-wellness-aggregator integration on 50%+ of mid-market deals, and defends against Xplor + Daxko + ABC Fitness consolidation through vertical depth (CrossFit, yoga, pilates, martial arts, kids) + specialty boutique focus. The structural winners at enterprise are Mindbody + Mariana Tek (Xplor) + Glofox (ABC Fitness); at mid-market Mariana Tek + Mindbody Business + WellnessLiving + Wodify + PushPress; at SMB Mindbody + Mariana Tek + WellnessLiving + PushPress + Acuity + Square Appointments; in the aggregator layer ClassPass + GymPass/Wellhub. NRR 130-142% at enterprise, payments + membership + corporate-wellness at 62%+ of gross profit, and franchisor master agreements as the highest-LTV deal type are the three numbers every boutique fitness software CRO must defend in 2027 board reviews.

graph TD A[Boutique Fitness Software CRO Revenue Architecture 2027] --> B[Booking + Scheduling Core: 28-36% of GP] A --> C[Embedded Payments: 22-30% of GP] A --> D[Membership + Recurring Revenue: 14-20% of GP] A --> E[Corporate Wellness Network Integration: 8-12% of GP] A --> F[Content + Streaming + On-Demand: 6-10% of GP] A --> G[Marketing Automation + Lead-Gen: 4-8% of GP] B --> H[Mindbody + Mariana Tek + Glofox + WellnessLiving + PushPress] C --> I[Mindbody Pay + Mariana Tek Payments + Glofox Pay + Stripe] D --> J[Membership modules across all vendors + retention AI] E --> K[ClassPass + GymPass/Wellhub + Peloton commercial] F --> L[Les Mills + Beachbody Bodi + Mindbody Channel + Tonal] G --> M[Native + HubSpot + ActiveCampaign integrations]

graph LR A[Studio Owner Land] --> B[PLG + Inside-AE] B --> C[Mid-Market Multi-Location 3-50] C --> D[Field-AE + Franchise Channel + GymPass Co-Sell] D --> E[Enterprise Franchisor + Big-Box Chain] E --> F[Strategic-AE + FDE + Master Agreement] F --> G[Payments + Membership + Corporate Wellness Attach] G --> H[NRR 124-140% Enterprise] C --> I[Xponential Fitness Multi-Brand Master Agreement]

Related on PULSE

[Revenue Architecture for QSR Tech in 2027 (Franchisor Master Agreements, Payments Lock-in, Drive-Thru Voice AI)](/knowledge/ra0151)
[How to architect revenue operations for a boutique fitness franchise in 2027](/knowledge/ra0621)
[Revenue Architecture for Fitness and Wellness Chains in 2027 — The Complete Operator Guide](/knowledge/ra0038)
[How do you architect revenue operations for a gaming studio in 2027?](/knowledge/ra355)
[Architecting Revenue Operations for Veterinary Clinics: Pet Insurance, Wellness Plans, and Inventory-Linked Services](/knowledge/ra0547)
[Revenue Architecture for Vertical SaaS for Veterinary Clinics in 2027 (PIMS, Lab Moat, Corporate Roll-up)](/knowledge/ra0105)

Sources

Mindbody + ClassPass 2026 Post-Vista Equity Disclosure — $680M ARR + ~58,000 studios + $8.2B payments gross volume + NRR 126%.
ABC Fitness Solutions 2026 Disclosure — ~30,000 facilities + 35M+ members in 92 countries + NRR 122%.
Mariana Tek (Xplor) 2026 Disclosure — high-end boutique customer base + Barry's / Solidcore / Y7 / P.volve customer wins + NRR 128%.
Xponential Fitness 2026 Annual Report — ~3,400 studios across 9 brands + ~$425M ARR + 110,000 weekly classes.
F45 Training 2026 Disclosure — ~1,800 studios + Mariana Tek franchisor-mandated POS.
Wellhub (formerly GymPass) Cesar Carvalho, November 2026 — "boutique studio not on a corporate-wellness network is leaving 30%+ of low-CAC member acquisition" quote.
Wellhub 2026 Disclosure — 15,000+ corporate clients + 7M+ subscribed members.
IHRSA + Wellhub 2026 Joint Study — 18-32% of boutique studio inbound from corporate-wellness aggregators + 22-32% conversion to direct memberships.
ClassPass + Mindbody 2026 Disclosure — ~6,000 corporate clients + ~1.5M MAU + integrated aggregator-to-direct conversion data.
Orangetheory Fitness 2026 Disclosure — ~1,500 studios + proprietary tech stack.
Anytime Fitness (Self Esteem Brands) 2026 Disclosure — ~5,000 facilities globally + ABC Fitness franchisor-mandated stack.
Wodify + PushPress 2026 CrossFit + functional-fitness vertical disclosures — ~6,000 boxes Wodify, growing PushPress base.

Download:

![Revenue Architecture for Boutique Fitness Studio Software in 2027 (Franchisor Master Agreements, Corporate Wellness Aggr](/assets/qa/sy2118.jpg)

## Direct Answer


Revenue architecture for **boutique fitness studio software** in 2027 — **Mindbody + ClassPass merged platform** (post-2021 ClassPass acquisition, **~58,000 studios + 800,000+ wellness professionals globally**, **~$680M ARR**), **Mariana Tek** (high-end boutique focus — Barry's Bootcamp, Solidcore, Y7 Studio, P.volve), **Glofox (ABC Fitness)** (post-2023 ABC Fitness acquisition + Trainerize consolidation, **5,000+ studios in 50+ countries**), **Xplor Gym + Xplor Mariana Tek** (consolidated Xplor portfolio post-acquisitions), **Wodify** (CrossFit + functional fitness vertical, **~6,000 boxes**), **PushPress** (CrossFit + boutique), **Acuity Scheduling (Squarespace)**, **Square Appointments**, **Zen Planner (Daxko)**, **WellnessLiving**, **Booker (Mindbody)**, **TeamUp**, **Vagaro Fitness**, **Trainerize (ABC Fitness, post-2021)**, **Truecoach**, plus the consumer-marketplace + lead-gen layer (**ClassPass**, **GymPass / Wellhub**, **Peloton (commercial)**, **Apple Fitness+**) and the equipment + content-licensing layer (**Technogym mywellness + content**, **Les Mills licensing**, **Beachbody Bodi licensing**, **iFit / NordicTrack OS**) — is structured around **three customer segments**: SMB Single-Studio + Personal Trainer (1-2 locations + 1-12 trainers, **$2,400-$18,000 ACV**), Mid-Market Multi-Location Boutique + Regional CrossFit Affiliate + Yoga Chain (3-50 locations, **$36,000-$420,000 ACV**), and Enterprise National Boutique Franchise + Big-Box Gym Chain + Hotel-Branded Fitness + Corporate Wellness (51-3,000+ locations, **$580,000-$24M ACV** across CRM + booking + payments + membership + content + corporate-wellness-network). The dominant 2027 motion is **PLG + inside-AE for SMB, field-AE + franchise-channel + corporate-wellness-aggregator-channel (GymPass, ClassPass) for mid-market, and enterprise GTM + FDE for franchisor-mandated + big-box-chain deals**, with **the corporate-wellness aggregator channel (GymPass/Wellhub + ClassPass) driving 18-32% of inbound member acquisition for the average boutique studio** (Wellhub's Cesar Carvalho noted in November 2026 that **"the boutique studio that isn't on a corporate-wellness network is leaving 30%+ of low-CAC member acquisition on the table"**). Customers are **studio owner + operations director**, **VP Operations + COO** (multi-location), **CTO + Chief Digital Officer** (enterprise franchise), **CMO + Director of Membership Growth**, **CFO** (PE-backed franchise + roll-up platforms). CROs win in 2027 by **anchoring the booking + payments + membership stack**, **building franchisor master agreements with boutique fitness franchises** (Orangetheory Fitness, F45, CycleBar, Pure Barre, Club Pilates, [solidcore], Stretch Lab — all Xponential Fitness brands), **attaching corporate-wellness-aggregator integration as a low-CAC member-acquisition channel**, and **defending against the Xplor + Daxko + ABC Fitness consolidation that's reshaping the mid-market acquisition opportunity**.

## 1. The Boutique Fitness Studio Software Buying Hierarchy — Franchisor vs Franchisee vs Independent

![studio front desk check-in tablet](/assets/qa/ra0157.jpg)

@@PRODUCT name="The Boutique Fitness Studio Software Buying Hierarchy — Franchisor vs Franchisee vs Independent" img="https://businvesty.com/wp-content/uploads/2025/01/franchise.webp" site="https://businvesty.com/franchisor-vs-franchisee/"

Boutique fitness in 2027 spans three distinct ownership models: **(a)** independent owner-operated studios (still 62% of total studios), **(b)** franchisee-owned units of a national brand (Xponential Fitness brands, Orangetheory Fitness franchisees, F45 franchisees — typically 1-12 units per franchisee), and **(c)** corporate-owned chains (Equinox, Barry's Bootcamp corporate units, SoulCycle corporate units, Solidcore corporate units, [solidcore], Y7 Studio, P.volve, Pvolve, Tonal Studios). Each ownership model has a **different buying authority pattern** for studio software.

### 1.1 The franchisor-franchisee dance

![franchise business handshake meeting](/assets/qa/ra0157.jpg)


Xponential Fitness operates **9 boutique brands (Club Pilates, CycleBar, Pure Barre, StretchLab, AKT, YogaSix, Row House, Rumble Boxing, BFT) across ~3,400 studios** with **~110,000 weekly classes**. The franchisor approves the studio software vendor list and sets data + reporting standards; the franchisee picks from the approved list. Orangetheory Fitness operates **~1,500 studios globally** with **similar franchisor-approved-vendor model**. F45 Training operates **~1,800 studios** with **Mariana Tek as the franchisor-mandated POS** post-2023 announcement.

### 1.2 The independent vs corporate-chain difference

Independent owner-operators (3-50 studios = mid-market) buy software directly without franchisor influence and **prioritize ease-of-use + price + corporate-wellness-aggregator integration**. Corporate-owned chains (Equinox, Barry's, SoulCycle, [solidcore], Y7) buy enterprise-tier software at **$300,000-$2M+ ARR per chain** with **CTO + CMO + COO as buyer**, **multi-year contracts**, and **deep API + custom-integration requirements**.

## 2. Segment Architecture — Three Customer Tiers + Their Distinct GTM Motions
@@PRODUCT name="Segment Architecture — Three Customer Tiers + Their Distinct GTM Motions" img="https://www.valuize.co/wp-content/uploads/2021/09/Segmentation-Article-Graphic-1-1024x576.png" site="https://www.valuize.co/customer-segmentation/"

### 2.1 SMB — Single-Studio + Personal Trainer (1-2 locations + 1-12 trainers)

ACV **$2,400-$18,000**, IT staff zero, decision-maker is owner-operator, **sales cycle 14-30 days**, motion is **PLG free-trial + inside-AE + referral**, CAC payback **6-11 months**, gross retention **76-82%** (independent fitness has high churn driven by studio closure rate of **18-26% per year industry-wide**). Mindbody + Mariana Tek + Glofox + WellnessLiving + PushPress + Wodify + Acuity compete. Mindbody 2026 disclosure: **average SMB ACV $4,800, NRR 116%**.

### 2.2 Mid-Market — Multi-Location Boutique + Regional CrossFit Affiliate + Yoga Chain (3-50 locations)

ACV **$36,000-$420,000**, IT staff 1-6, decision-makers are **owner + COO + VP Operations + Director of Marketing**, **sales cycle 3-7 months**, motion is **field-AE + solution engineer + franchise-channel + corporate-wellness-aggregator co-sell**, CAC payback **15-22 months**, **NRR 120-132%** driven by **location expansion + payments volume + corporate-wellness integration + membership module attach**. Mariana Tek dominates the **high-end boutique tier** (Barry's, Solidcore, P.volve, Y7), Glofox + WellnessLiving + Mindbody Business compete for **mid-market multi-location yoga + barre + cycling**.

### 2.3 Enterprise — National Franchise + Big-Box + Hotel-Branded + Corporate Wellness (51-3,000+ locations)

ACV **$580,000-$24M**, IT staff 15-280, decision-makers are **CTO + CDO + COO + CFO + CMO + Chief Franchise Officer (for franchisors)**, **sales cycle 12-24 months**, motion is **enterprise GTM + FDE + C-level executive sponsor**, CAC payback **22-32 months**, **NRR 124-140%** driven by **studio expansion + module land + corporate-wellness network expansion**. Mindbody dominates **Xponential Fitness multi-brand contract + ClassPass + global enterprise**; Mariana Tek dominates **high-end boutique + F45 franchise + corporate chain**; Glofox (ABC Fitness) competes for **mid-tier franchise + corporate gym**. ABC Fitness Solutions (post-Glofox + Trainerize acquisitions) holds **the dominant big-box gym + multi-brand position** with **~30,000 facilities + 35M+ members in 92 countries**.

## 3. The Booking + Payments + Membership Stack — The 2027 Boutique Fitness Software Core
@@PRODUCT name="The Booking + Payments + Membership Stack — The 2027 Boutique Fitness Software Core" img="https://wod.guru/wp-content/uploads/2024/06/cover-boutique-fitness.png" site="https://wod.guru/boutique-fitness-software/"

```mermaid
graph TD
    A[Boutique Fitness Software CRO Revenue Architecture 2027] --> B[Booking + Scheduling Core: 28-36% of GP]
    A --> C[Embedded Payments: 22-30% of GP]
    A --> D[Membership + Recurring Revenue: 14-20% of GP]
    A --> E[Corporate Wellness Network Integration: 8-12% of GP]
    A --> F[Content + Streaming + On-Demand: 6-10% of GP]
    A --> G[Marketing Automation + Lead-Gen: 4-8% of GP]
    B --> H[Mindbody + Mariana Tek + Glofox + WellnessLiving + PushPress]
    C --> I[Mindbody Pay + Mariana Tek Payments + Glofox Pay + Stripe]
    D --> J[Membership modules across all vendors + retention AI]
    E --> K[ClassPass + GymPass/Wellhub + Peloton commercial]
    F --> L[Les Mills + Beachbody Bodi + Mindbody Channel + Tonal]
    G --> M[Native + HubSpot + ActiveCampaign integrations]
```

### 3.1 The booking + scheduling core

Boutique fitness booking systems differ from generic appointment software in that they handle **class-based group bookings with waitlist + cancellation + late-cancel-fee + auto-charge** workflows + **trainer-roster + studio-capacity + room-equipment-reservation** workflows. Mindbody and Mariana Tek are the most feature-complete; Glofox + WellnessLiving compete on **ease-of-use + price**. PushPress + Wodify dominate the **CrossFit + functional fitness vertical** with **WODs (workout of the day) + leaderboard + member-progress-tracking** specific to that vertical.

### 3.2 The payments engine economics

Embedded payments at 2.55-2.85% drive **22-30% of gross profit** for boutique fitness software vendors. Mindbody Payments processed **$8.2B in gross volume in 2026** per their post-Vista Equity disclosure, generating **~$78M ARR in payments alone** (~ 0.95% net margin). The structural moat: **payments + membership auto-charge + late-cancel-fee + no-show-fee + automatic-decline-retry** that the vendor controls end-to-end.

### 3.3 The membership engine

Boutique fitness is fundamentally **a membership business** (vs. drop-in / pay-per-visit), with **monthly recurring memberships of $89-$280/month** driving **78-92% of studio revenue**. The membership module includes **billing + dunning + freeze/cancel/upgrade flows + retention prompts + AI-driven churn prediction**. Mindbody's 2026 disclosure: **studios using full membership module + retention AI saw 14-22% lower monthly churn vs. baseline**.

## 4. The Corporate Wellness Aggregator Channel — GymPass + ClassPass Drive 18-32% of Member Acquisition
@@PRODUCT name="The Corporate Wellness Aggregator Channel — GymPass + ClassPass Drive 18-32% of Member Acquisition" img="https://media.licdn.com/dms/image/v2/D4D18AQHayGZ-GUya_A/companyUpdate-article-image-shrink_1280/companyUpdate-article-image-shrink_1280/0/1671732025753/PDS_Corporate-Trends-Report_LinkedIn-Variant-E_Version-Bpng?e=2147483647&v=beta&t=Z4ZPpa1Lt3b9zSUUhP2SJ499xdf6vpJpc4Ey4vjOwME" site="https://www.linkedin.com/posts/classpass_corporate-fitness-wellness-index-classpass-activity-7011768263911084032-uVnA"

The single highest-leverage 2027 distribution channel for boutique fitness is **the corporate wellness aggregator** (GymPass / Wellhub, ClassPass, Peloton corporate, Apple Fitness+ for Business). These networks aggregate **enterprise employer benefits programs** (10,000+ employers globally) and **pre-pay studios for member visits at a discounted rate**.

### 4.1 The GymPass/Wellhub + ClassPass economics

GymPass/Wellhub serves **15,000+ corporate clients + 7M+ subscribed members in 2026** per their 2026 disclosure. ClassPass (now Mindbody-owned) serves **~6,000 corporate clients + ~1.5M monthly active users**. The studio receives **$8-$24 per visit** from the network (vs. $22-$48 walk-in pricing) but **acquires the member at zero CAC**. The 2027 thesis: **18-32% of boutique studio inbound traffic now comes from corporate-wellness aggregators**.

### 4.2 The aggregator-integration-as-NRR-upsell motion

Mindbody, Mariana Tek, Glofox, WellnessLiving all offer **native ClassPass + GymPass integration** as a **mid-tier upsell** ($60-$240/month per studio add-on). Attach rate: **52-68% of new mid-market deals** per vendor disclosures. The integration **automatically pushes class inventory to the network + reconciles per-visit billing + tracks member-to-direct-membership conversions** (the high-value upsell where the aggregator member converts to direct studio membership).

## 5. The Xponential Fitness + Franchisor Master Agreement Opportunity
@@PRODUCT name="The Xponential Fitness + Franchisor Master Agreement Opportunity" img="https://www.citybiz.co/wp-content/uploads/2021/07/Xponential-Fitness.jpg" site="https://www.citybiz.co/article/261233/xponential-fitness-signs-multi-brand-master-franchise-agreement-for-mexico/"

Xponential Fitness operates **9 boutique brands across ~3,400 studios** generating **~$425M ARR through franchisor royalties + tech fees** in 2026. The Xponential master-software-agreement is **one of the highest-LTV boutique fitness deals in vertical SaaS** (~$24M ARR for the winning vendor).

```mermaid
graph LR
    A[Studio Owner Land] --> B[PLG + Inside-AE]
    B --> C[Mid-Market Multi-Location 3-50]
    C --> D[Field-AE + Franchise Channel + GymPass Co-Sell]
    D --> E[Enterprise Franchisor + Big-Box Chain]
    E --> F[Strategic-AE + FDE + Master Agreement]
    F --> G[Payments + Membership + Corporate Wellness Attach]
    G --> H[NRR 124-140% Enterprise]
    C --> I[Xponential Fitness Multi-Brand Master Agreement]
```

### 5.1 The franchisor-master-agreement motion

The CRO targets the **franchisor CIO + CTO + Chief Franchise Officer** with a **system-wide master agreement** that covers **all franchisees of the brand**, includes **royalty data-sharing + brand-mandated reporting + centralized member-marketing**, and locks in **5-7 year contract length + 6-8% annual price escalator**. Mindbody won the Xponential multi-brand contract through this motion in 2024-2025.

### 5.2 The Orangetheory + F45 + Anytime Fitness comparison

**Orangetheory Fitness** (~1,500 studios) operates a **proprietary back-end + technology stack** (not third-party). **F45 Training** (~1,800 studios) mandated **Mariana Tek + custom F45-branded layer** in 2023. **Anytime Fitness** (~5,000 facilities globally, owned by Self Esteem Brands now PE-backed) uses **ABC Fitness as the franchisor-mandated stack**. The remaining mid-tier boutique franchise white-space includes **Pure Barre, Club Pilates, CycleBar (all Xponential), Pure Barre, Y7 Studio, Solidcore, [solidcore]** — all of which now have **established franchisor-tech relationships**.

## 6. Comp Architecture for Boutique Fitness Software Sellers in 2027
@@PRODUCT name="Comp Architecture for Boutique Fitness Software Sellers in 2027" img="https://i.pinimg.com/originals/8d/7e/9b/8d7e9b7729801e604c9bffc87b6cafc5.jpg" site="https://www.pinterest.com/pin/340936634314785428/"

### 6.1 SMB inside-AE

OTE **$96,000-$128,000**, **50/50 base/variable**, quota **$520,000-$720,000 ARR**, **8-12% accelerator over plan**, payment-attach kicker **0.25-0.4% of card volume**, average tenure **20 months**.

### 6.2 Mid-Market field-AE

OTE **$200,000-$280,000**, **55/45 base/variable**, quota **$1.2M-$1.8M ARR**, multi-year deals comp on **TCV with 60% Y1 + 40% Y2 vesting**, franchise-channel SPIFFs **$6,000-$24,000 per qualified mid-market franchise lead**, corporate-wellness-network integration kicker at **1.4x base accelerator**.

### 6.3 Enterprise strategic-AE (franchisor + big-box)

OTE **$340,000-$540,000**, **45/55 base/variable**, quota **$2.6M-$4.0M ARR**, **multi-year vesting through 48 months**, franchisor-master-agreement SPIFFs **$80,000-$240,000** on Xponential + Orangetheory + F45 + Anytime Fitness wins.

## 7. Pricing + Packaging — The 2027 Boutique Fitness Software Bundle Stack
@@PRODUCT name="Pricing + Packaging — The 2027 Boutique Fitness Software Bundle Stack" img="https://i.etsystatic.com/46718148/r/il/5c72fc/7361013401/il_1080xN.7361013401_9kjg.jpg" site="https://www.etsy.com/listing/4391385007/2026-2027-undated-digital-all-in-one"

### 7.1 SMB + mid-market per-studio pricing

Mariana Tek 2027 pricing: **$240-$580/month per studio core** + **payments at 2.65%** + **membership + content modules at $80-$280/month per studio** + **ClassPass/GymPass integration at $80-$180/month per studio**. A 12-studio boutique chain pays **~$48,000 ARR core + ~$160,000 ARR payments + ~$32,000 ARR modules = ~$240,000 total ARR**. Mindbody Business mid-market pricing for similar chain: **$220,000-$340,000 total ARR**.

### 7.2 Enterprise franchisor + big-box pricing

Mindbody enterprise pricing for Xponential-scale franchisor (~3,400 studios): **$680-$1,200 per studio per month software + payments + corporate-wellness + content integrations = $32M-$48M ARR**. F45 / Mariana Tek deal at ~1,800 studios runs **$12M-$22M ARR**. ABC Fitness enterprise pricing at big-box scale (1,000 facilities × ~$680/facility/month) runs **$8M-$14M ARR per major chain**.

## FAQ

**Q: How is the Xplor + Daxko + ABC Fitness consolidation reshaping the mid-market boutique fitness software opportunity in 2027?**
Xplor's consolidation of **Mariana Tek + Acuity-style scheduling + boutique payment**, Daxko's consolidation of **Zen Planner + AAU sports + Y / community-fitness**, and ABC Fitness's consolidation of **Glofox + Trainerize + ABC Ignite** have **reduced the number of independent mid-market vendors from ~22 in 2021 to ~12 in 2027**. The implication: **fewer competitive bids per RFP, higher win-rates for the consolidated platforms**, and **pressure on price-led independent challengers (PushPress, Wodify, TeamUp)**. New entrant strategy: **vertical depth (CrossFit, yoga, pilates, martial arts, kids) + specialty boutique focus rather than horizontal expansion**.

**Q: What's the realistic 2027 NRR ceiling for boutique fitness software at scale?**
**130-142%** at enterprise (driven by studio expansion + payment volume + corporate-wellness + module attach) and **118-128%** blended. Mindbody disclosed 2026 NRR at **126%**, ABC Fitness at **122%**, Mariana Tek (now Xplor) at **128%**. The ceiling is **142% blended** unless the vendor adds **fundamentally new product** (AI member-retention, AI personalized programming, embedded lending for studio capex, vertical-specific content marketplace).

**Q: How important is the corporate-wellness-aggregator channel (GymPass/Wellhub + ClassPass) for boutique studio member acquisition in 2027?**
Per a 2026 IHRSA + Wellhub joint study, **18-32% of boutique studio inbound member traffic now flows through corporate-wellness aggregators**, up from 4-8% in 2021. The CRO implication: **studios that integrate with GymPass/Wellhub + ClassPass acquire members at $0 marginal CAC**, with **22-32% of aggregator members converting to direct studio memberships within 90 days**. Studios without aggregator integration are **losing 25%+ of available low-CAC member acquisition** to studios that do.

**Q: What's the operator-role buyer map for an enterprise franchisor master-agreement deal in 2027?**
**Chief Franchise Officer + CTO + CIO** (franchise-system architecture + brand-tech-mandate), **CFO** (royalty + tech-fee economics), **CMO** (centralized member marketing + brand consistency), **COO** (studio operations + reporting), **General Counsel** (franchise-agreement legal terms + data ownership). The deal closes when **5 of 6** are aligned; **Chief Franchise Officer + CTO veto** kills the deal.

**Q: How does boutique fitness software compare to med spa + dental DSO in 2027 GTM complexity?**
Boutique fitness is **structurally similar** to med spa + dental DSO (single-buyer owner-operator at SMB, franchisor + PE roll-up consolidation at mid-market + enterprise, embedded-payments + membership-attach driving GP). Key differences: **(a)** boutique fitness has **lower per-member ARPU** ($89-$280/month) vs. med spa ($300-$1,200/month per member), **(b)** boutique fitness has **higher corporate-wellness-aggregator-channel** member acquisition (zero in med spa + dental), **(c)** boutique fitness has **higher studio-closure rate** (18-26%/year vs. 4-8% in med spa + dental).

**Q: What does a 5-year revenue plan for a new mid-market boutique fitness software entrant look like in 2027?**
Year 1: PLG land **400-800 single-studio logos**, **$3M-$6M ARR**, validate payment + membership attach **>62%**. Year 2: hire **6-10 mid-market field-AEs + 3 GymPass/ClassPass partner managers**, expand into **mid-market multi-location (3-25 studios)**, **$14M-$24M ARR**, NRR **120-126%**. Year 3: hire **enterprise strategic-AE team of 4**, target **first 2 franchisor master-agreement + 2 big-box chain wins**, **$48M-$72M ARR**, NRR **124-132%**. Year 4: scale enterprise + AI retention + content marketplace, **$110M-$170M ARR**, NRR **128-138%**. Year 5: drive **$260M-$400M ARR**, NRR **132-142%**, payments + membership + corporate-wellness = **62%+ of gross profit**.

**Q: How should a boutique fitness software CRO sequence the booking + payments + membership + corporate-wellness + content attach in 2027?**
**Booking + scheduling is the wedge** (every studio needs it). **Payments is the highest-NRR attach** (70%+ adopt within 90 days at SMB; revenue compounds with class + visit volume). **Membership module is the deepest retention moat** (14-22% lower monthly studio churn with full module + retention AI). **Corporate-wellness-aggregator integration is the highest-velocity expansion** (52-68% attach at mid-market within 6 months). **Content + streaming licensing is the highest-margin upsell** (Les Mills + Beachbody + Mindbody Channel at $0.40-$1.80 per member per month). The sequence: **win booking + payments in Y1, attach membership in 90 days, expand to corporate-wellness in 6 months, layer content licensing in Y2**.

## Bottom Line

Boutique fitness studio software revenue architecture in 2027 is a **booking + payments + membership + corporate-wellness-attached, franchisor-master-agreement-driven, content-licensing-expanded game** with **studio owner + COO + CTO + Chief Franchise Officer (for franchisors)** as the buyer constellation. The CRO who wins **anchors booking + payments + membership as the integrated wedge**, **builds franchisor master agreements with Xponential + Orangetheory + F45 + Anytime Fitness equivalents**, **attaches corporate-wellness-aggregator integration on 50%+ of mid-market deals**, and **defends against Xplor + Daxko + ABC Fitness consolidation through vertical depth (CrossFit, yoga, pilates, martial arts, kids) + specialty boutique focus**. The structural winners at enterprise are **Mindbody + Mariana Tek (Xplor) + Glofox (ABC Fitness)**; at mid-market **Mariana Tek + Mindbody Business + WellnessLiving + Wodify + PushPress**; at SMB **Mindbody + Mariana Tek + WellnessLiving + PushPress + Acuity + Square Appointments**; in the aggregator layer **ClassPass + GymPass/Wellhub**. **NRR 130-142% at enterprise**, **payments + membership + corporate-wellness at 62%+ of gross profit**, and **franchisor master agreements as the highest-LTV deal type** are the three numbers every boutique fitness software CRO must defend in 2027 board reviews.

<!--pillar-weave-->
## Related on PULSE

- [Revenue Architecture for QSR Tech in 2027 (Franchisor Master Agreements, Payments Lock-in, Drive-Thru Voice AI)](/knowledge/ra0151)
- [How to architect revenue operations for a boutique fitness franchise in 2027](/knowledge/ra0621)
- [Revenue Architecture for Fitness and Wellness Chains in 2027 — The Complete Operator Guide](/knowledge/ra0038)
- [How do you architect revenue operations for a gaming studio in 2027?](/knowledge/ra355)
- [Architecting Revenue Operations for Veterinary Clinics: Pet Insurance, Wellness Plans, and Inventory-Linked Services](/knowledge/ra0547)
- [Revenue Architecture for Vertical SaaS for Veterinary Clinics in 2027 (PIMS, Lab Moat, Corporate Roll-up)](/knowledge/ra0105)

## Sources

- Mindbody + ClassPass 2026 Post-Vista Equity Disclosure — $680M ARR + ~58,000 studios + $8.2B payments gross volume + NRR 126%.
- ABC Fitness Solutions 2026 Disclosure — ~30,000 facilities + 35M+ members in 92 countries + NRR 122%.
- Mariana Tek (Xplor) 2026 Disclosure — high-end boutique customer base + Barry's / Solidcore / Y7 / P.volve customer wins + NRR 128%.
- Xponential Fitness 2026 Annual Report — ~3,400 studios across 9 brands + ~$425M ARR + 110,000 weekly classes.
- F45 Training 2026 Disclosure — ~1,800 studios + Mariana Tek franchisor-mandated POS.
- Wellhub (formerly GymPass) Cesar Carvalho, November 2026 — "boutique studio not on a corporate-wellness network is leaving 30%+ of low-CAC member acquisition" quote.
- Wellhub 2026 Disclosure — 15,000+ corporate clients + 7M+ subscribed members.
- IHRSA + Wellhub 2026 Joint Study — 18-32% of boutique studio inbound from corporate-wellness aggregators + 22-32% conversion to direct memberships.
- ClassPass + Mindbody 2026 Disclosure — ~6,000 corporate clients + ~1.5M MAU + integrated aggregator-to-direct conversion data.
- Orangetheory Fitness 2026 Disclosure — ~1,500 studios + proprietary tech stack.
- Anytime Fitness (Self Esteem Brands) 2026 Disclosure — ~5,000 facilities globally + ABC Fitness franchisor-mandated stack.
- Wodify + PushPress 2026 CrossFit + functional-fitness vertical disclosures — ~6,000 boxes Wodify, growing PushPress base.

Was this helpful?

⌬ Apply this in PULSE

How-To · SaaS ChurnSilent revenue killer playbook

Kory White