What to Wear to Brunch with Friends in 2027

What to Wear

The 2027 brunch uniform is about effortless structure. Start with a soft blazer from Aritzia or Bonobos in a natural fiber like linen-cotton blend. Pair it with wide-leg trousers from Everlane or a midi dress from Mango. Footwear is the anchor: Allbirds Tree Runners for a sporty edge or Cole Haan GrandPrø sneakers for a sleeker line. Accessories stay minimal—a leather crossbody bag from Madewell and a thin metal watch from Timex. The palette revolves around warm beige (#C2B280), cool gray (#8C92AC), forest green (#228B22), and burnt orange (#CC5500).

For Men

Masculine-presenting women — these looks work for you too.

Men can build a brunch look that balances relaxed tailoring with approachable fabrics.

For Women

Feminine-presenting men — these looks work for you too.

Women can choose between a dress, separates, or a jumpsuit—all anchored by comfortable footwear.

How to Adapt by Age

In your 20s, brunch style leans playful and experimental—think cropped lengths, vintage layers, and chunky sneakers. By your 40s, the look matures into polished separates with tailored blazers, silk tops, and refined footwear. In your 60s, elegance and comfort take priority: soft drape, classic prints, and low heels or flats, often with a structured bag and subtle jewelry.

Common Mistakes to Avoid

• Overdressing with a full suit or cocktail dress. Brunch is casual—leave the tie and stilettos at home. A blazer is fine; a suit jacket is not.
• Wearing gym clothes. Yoga pants and hoodies signal you just rolled out of bed, not that you planned a social outing. Swap for tailored joggers or a knit dress.
• Ignoring the weather. A heavy wool coat in June or a sleeveless dress in January looks out of place. Check the forecast and choose seasonal fabrics like linen or merino.
• Over-accessorizing. A watch, a bag, and one piece of jewelry is enough. Skip the stack of bangles, the statement necklace, and the belt bag all at once.
• Forgetting about stains. Brunch involves eggs, coffee, and possibly Bloody Marys. Avoid white tops unless you’re prepared to spot-clean. Navy, olive, and terracotta are forgiving.

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Footwear Focus: The 2027 Brunch Shoe Edit

The shoes you choose for brunch in 2027 are arguably the most important decision you'll make—they set the tone for the entire outfit while dictating your comfort through a two-hour meal and potential post-brunch stroll. The era of sacrificing comfort for style is officially over; 2027 demands footwear that delivers both, with a strong emphasis on sustainable materials and architectural silhouettes.

The Sneaker Renaissance Continues, But Elevated White sneakers remain a brunch staple, but 2027 iterations are far from basic. Look for vegan leather low-tops from brands like Cariuma or Veja in off-white or cream, with subtle texture details like perforated leather or recycled mesh panels. The key is a sleeker profile—avoid bulky dad sneakers unless you're going for a deliberate 90s revival. For a more polished take, leather slip-on sneakers from Rothy’s or Allbirds in their Tree Dasher 2 silhouette offer a sock-like fit that pairs perfectly with tailored trousers or a midi skirt. Price range: $95–$180.

The Mule Moment (Now with Support) Low-heel mules have graduated from trendy to timeless, but 2027 versions prioritize arch support and cushioned insoles. Look for block-heel mules in suede or vegan leather from Everlane or M.Gemi, with a heel height of 1.5–2.5 inches—enough to elongate the leg without causing foot fatigue. The square toe is still dominant, but a rounded almond toe is emerging as a softer alternative. Colors that work: taupe, chocolate brown, or dusty rose. For a more casual brunch (think diner or outdoor patio), flat leather mules from Birkenstock’s Milano line or Teva’s ReEmber offer a sporty-luxe vibe. Price range: $120–$250.

The Loafers Comeback (With a Twist) Loafers are having a quiet resurgence in 2027, but not the stiff, preppy versions of yesteryear. The modern brunch loafer is unstructured, slip-on, and made from soft, pebbled leather or suede. Brands like G.H. Bass & Co. and Clarks offer lug-sole loafers that add a rugged edge to a feminine dress or wide-leg trousers. The horsebit detail is still chic but optional—a plain penny loafer in cognac or black works just as well. For a budget-friendly option, Target’s A New Day line has surprisingly good faux-leather loafers under $40. Price range: $40–$200.

The Sandal Option (Warm Weather Only) If your brunch falls on a 75°F+ day, consider strappy flat sandals with a minimalist design. Avoid flip-flops or overly casual slides—opt for leather wrap sandals from Ancient Greek Sandals or Birkenstock’s Arizona in a metallic finish (gold or silver) for a dressier touch. The two-strap design is universally flattering, and a slight platform (0.5–1 inch) adds comfort without height. Price range: $60–$200.

Pro Tip: The Brunch Shoe Rotation If you’re walking more than 15 minutes to the restaurant, bring a second pair of shoes in your bag—foldable ballet flats from Rothy’s or Tieks are perfect for this. They pack flat and save your feet post-meal. Alternatively, choose sneakers with a removable insole so you can swap in custom orthotics if needed.

The 2027 Brunch Bag: Function Meets Fashion

Your bag in 2027 is not just an accessory—it’s a statement of intent. The era of the tiny, impractical clutch is over; brunch demands a bag that can hold your phone, wallet, keys, lipstick, sunglasses, and maybe a small snack for the walk home. The 2027 brunch bag is medium-sized, structured, and hands-free whenever possible.

The Crossbody Reigns Supreme A leather crossbody bag is the MVP of brunch accessories. In 2027, the trend is toward belt-bag styles that sit at the waist or across the chest, offering maximum security and freedom of movement. Brands like Madewell (their Transport Crossbody), Cuyana, and Polène offer vegan leather options in camel, black, or olive green. The shape should be boxy or trapezoidal—avoid overly rounded silhouettes. Look for a detachable strap so you can also carry it as a clutch for post-brunch drinks. Price range: $80–$350.

The Tote Bag (Reimagined) For a more casual brunch (especially if you’re coming from a morning workout or farmers market), a structured tote in canvas or recycled nylon is ideal. Brands like Baggu, Lo & Sons, and Dagne Dover make water-resistant totes with interior pockets for organization. The 2027 twist: color-blocking—think a cream base with olive trim or navy with burnt orange handles. Avoid oversized totes that swallow your frame; aim for medium size (12–14 inches wide). Price range: $30–$150.

The Mini Backpack (Unexpectedly Chic) Don’t write off the mini backpack—2027 versions are far from the nylon school bags of the 90s. Look for leather mini backpacks from Fjällräven’s Kånken line (in slate gray or dusty pink) or Herschel Supply Co. with gold-tone zippers and adjustable straps. They’re perfect for brunch because they keep your hands free for coffee cups and phone scrolling, and they add a playful, youthful energy to an otherwise polished outfit. Price range: $60–$200.

The Clutch (Only for Formal Brunches) If your brunch is a birthday celebration or bridal shower, a clutch is acceptable—but it must be structured and large enough to hold a phone. Look for hard-shell clutches in tortoiseshell acrylic or vegan leather with a wrist strap. Brands like Staud and Simon Miller offer unique shapes (like the Bottle Bag or Moon Bag) that double as conversation starters. Price range: $80–$300.

What to Avoid

• Overly logo-heavy bags (Gucci, Louis Vuitton) feel dated in 2027—opt for subtle branding or no logos at all.
• Clear plastic bags are still a trend but are better suited for concerts or festivals, not brunch.
• Extremely small bags (under 6 inches wide) that can’t hold a phone are impractical and frustrating.

The 2027 Brunch Hair and Makeup: Effortless Polish

Your hair and makeup for brunch in 2027 should mirror the outfit’s ethos: effortless, natural, and slightly undone. The goal is to look like you rolled out of bed and somehow still look put-together—but let’s be honest, it takes a little planning.

Hair: The “Wash-and-Go” Upgrade The 2027 brunch hair trend is textured, air-dried waves with a subtle sheen. Skip the heavy heat styling—embrace your natural texture with a sea salt spray or texturizing mist from Ouai or Bumble and bumble. For straight hair, a middle part with face-framing layers is universally flattering. For curly or coily hair, defined curls with a lightweight gel (like DevaCurl’s Light Hold) keep frizz at bay without crunch.

If you want a little more polish, try a low, loose bun at the nape of the neck, with a few strands pulled out to soften the look. Use a satin scrunchie (not elastic) to avoid creases. For men, a clean, natural part with light product (like Baxter of California’s Clay Pomade) adds texture without stiffness.

The “No-Makeup” Makeup Look Brunch makeup in 2027 is all about skin-first philosophy. Start with a tinted moisturizer or BB cream with SPF (like Ilia’s Super Serum Skin Tint or Tower 28’s SunnyDays). Skip heavy foundation—let your freckles or skin texture show through. Concealer only where needed (under eyes, blemishes).

For eyes, a cream shadow in taupe or champagne (like Jones Road’s The Eye Pencil) swept across the lid with a smudged brown liner on the upper lash line. Skip the wing—it’s too precise for brunch. Mascara on top lashes only, in brown for a softer look.

Cheeks and Lips A cream blush in peach or rose (like Rare Beauty’s Soft Pinch) applied to the apples of the cheeks and blended upward. For lips, a tinted lip balm or stain in sheer berry or nude (like **Glossier

Sources

• Vogue — fashion trends and styling advice for casual social events
• Harper’s Bazaar — seasonal outfit inspiration and brunch-appropriate looks
• Who What Wear — street style and practical wardrobe guides for daytime gatherings
• Pinterest — user-curated boards and visual trend forecasts for social occasions
• The Business of Fashion — industry analysis on emerging fashion trends and consumer behavior
• WGSN — trend forecasting reports on colors, silhouettes, and fabrics for upcoming seasons

FAQ

Can I wear jeans to brunch in 2027? Yes, but choose dark-wash, straight-leg, or wide-leg jeans in good condition—no rips or heavy fading. Pair them with a blazer or a silk top to elevate the look. Avoid skinny jeans; they’ve largely been replaced by looser cuts.

What shoes are best for a long brunch? Low-heel mules, leather sneakers, or espadrilles are ideal. You’ll be sitting and walking, so comfort matters. Avoid brand-new shoes that might rub. Allbirds Tree Runners and Cole Haan GrandPrø are excellent choices.

Is a dress appropriate for brunch? Absolutely. A midi dress in a breathable fabric like linen or cotton works perfectly. Keep it simple—no sequins, no bodycon silhouettes. A slip dress with a denim jacket is a 2027 staple for women in their 20s.

Can I wear a hat? A straw fedora or a baseball cap (in a neutral color) can work for outdoor brunch, but skip wide-brimmed hats that block your friend’s view. Indoors, leave the hat off entirely.

What colors are trending for brunch in 2027? Earthy neutrals—oatmeal, slate, olive, terracotta, and cream—dominate. Saffron yellow and sage green are strong accents. Avoid neon or high-contrast patterns that feel too loud for a daytime meal.

How do I dress for brunch in hot weather? Choose linen or cotton pieces in light colors. A linen button-down with chino shorts for men, or a cotton midi dress with sandals for women. Keep layers minimal—a lightweight cardigan you can tie around your waist.

Bottom Line

The 2027 brunch look is relaxed but intentional: structured blazers, wide-leg trousers or midi dresses, and clean sneakers or low heels. Stick to earthy neutrals with one warm accent, choose natural fabrics, and avoid over-accessorizing. The goal is to look like you made an effort without trying too hard.

*Published June 2027 · Updated June 2027*