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Top 10 Sales Coaching Drills for Underperformers in 2027

Top 10 Sales Coaching Drills for Underperformers in 2027
📖 3,865 words🗓️ Published Jun 22, 2026
Direct Answer

The Best Overall sales coaching drills pick for Underperformers is CRM Framework, the move that most consistently shifts rep behavior and pipeline outcomes in one coaching session. The Best Value pick is The 1:1 Script, where managers get strong coaching impact without a heavy weekly time tax. This list is built for sales managers, enablement leads, and RevOps partners who need ranked, practical coaching plays for Underperformers — with honest notes on lift, cadence, CRM tie-in, and what each technique fixes. Every item below is framed as a repeatable manager coaching move you can run in 2027 with real calls, real deals, and real forecast stakes.

flowchart TD A[Identify Weaknesses] --> B[Role Play Scenarios] B --> C[Objection Handling Drills] C --> D[Active Listening Practice] D --> E[Script Refinement] E --> F[Call Recording Review] F --> G[Goal Setting Session] G --> H[Progress Tracking]

How We Ranked the Top 10

We weighted each coaching technique against what managers actually optimize for in the field, using patterns from Gong, MEDDIC Academy, Winning by Design, Force Management, Challenger, and operator playbooks from Salesforce and HubSpot managers. The weighting:

A flashy framework that reps ignore after one session drops fast. A simple drill with a clear metric and a Gong clip climbs. The winners balance all six for sales coaching drills with Underperformers.

1. CRM Framework 🏆 BEST OVERALL

CRM Framework
CRM Framework

Type: Coaching drill | Lift: Low lift | Best for: The highest-leverage coaching move managers reach for first

CRM Framework is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run CRM Framework in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: CRM Framework earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

2. The 1:1 Script 💎 BEST VALUE

The 1:1 Script
The 1:1 Script

Type: Coaching drill | Lift: Medium lift | Best for: Strong results without burning manager hours every week

The 1:1 Script is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run The 1:1 Script in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: The 1:1 Script earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

3. Underperformers Ride-Along Script

Underperformers Ride-Along Script
Underperformers Ride-Along Script

Type: Coaching drill | Lift: Manager-led | Best for: A reliable pick for sales coaching drills with underperformers

Underperformers Ride-Along Script is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run Underperformers Ride-Along Script in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: Underperformers Ride-Along Script earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

4. Scorecard Coaching Script

Scorecard Coaching Script
Scorecard Coaching Script

Type: Coaching drill | Lift: Rep-owned | Best for: A reliable pick for sales coaching drills with underperformers

Scorecard Coaching Script is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run Scorecard Coaching Script in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: Scorecard Coaching Script earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

5. Script: Cadence Review

Script: Cadence Review
Script: Cadence Review

Type: Coaching drill | Lift: Low lift | Best for: A reliable pick for sales coaching drills with underperformers

Script: Cadence Review is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run Script: Cadence Review in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: Script: Cadence Review earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

6. Feedback Script

Feedback Script
Feedback Script

Type: Coaching drill | Lift: Medium lift | Best for: A reliable pick for sales coaching drills with underperformers

Feedback Script is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run Feedback Script in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: Feedback Script earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

7. The Gong Script

The Gong Script
The Gong Script

Type: Coaching drill | Lift: Manager-led | Best for: A reliable pick for sales coaching drills with underperformers

The Gong Script is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run The Gong Script in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: The Gong Script earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

8. Underperformers Coaching Script

Underperformers Coaching Script
Underperformers Coaching Script

Type: Coaching drill | Lift: Rep-owned | Best for: A reliable pick for sales coaching drills with underperformers

Underperformers Coaching Script is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run Underperformers Coaching Script in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: Underperformers Coaching Script earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

9. Qualification Coaching Script

Qualification Coaching Script
Qualification Coaching Script

Type: Coaching drill | Lift: Low lift | Best for: A reliable pick for sales coaching drills with underperformers

Qualification Coaching Script is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run Qualification Coaching Script in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: Qualification Coaching Script earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

10. Checklist: Executive Review

Checklist: Executive Review
Checklist: Executive Review

Type: Coaching drill | Lift: Medium lift | Best for: A reliable pick for sales coaching drills with underperformers

Checklist: Executive Review is a proven coaching drill for coaching Underperformers on sales coaching drills. Managers use it when they need a repeatable move — not a one-off pep talk — that changes behavior on the next call, the next deal review, or the next 1:1. The format is built for B2B sales teams running CRM-native coaching: you can run it in Gong, Salesforce, or a simple doc, but the rep should leave with one clear behavior change and one metric to watch.

Run Checklist: Executive Review in a 15–30 minute block for most reps, or 45 minutes when you are coaching a deal or doing live call review. Open with the observed gap (pipeline, discovery, forecast, or call behavior), walk through the framework once, then have the rep practice or replay a real example from this week. Close by agreeing on one leading indicator — calls logged, meetings booked, multi-thread proof, next-step dates, or MEDDIC fields updated — before the next coaching touch.

Pros:

Cons:

Verdict: Checklist: Executive Review earns its spot for sales coaching drills with Underperformers — prep one real example, run the drill, and lock the next metric before you leave the session.

Which Coaching Move Should You Run?

What to Look For in Sales Coaching

What matters less than the hype: buying another training course before you run a consistent weekly cadence with The 1:1 Script-level simplicity.

FAQ

What is the best sales coaching drills for Underperformers? CRM Framework is our Best Overall — the highest-leverage coaching move for sales coaching drills with Underperformers.

What is the best value sales coaching drills pick? The 1:1 Script is our Best Value — strong behavior change without the heaviest manager time commitment.

How often should managers coach Underperformers? Weekly 1:1 coaching plus targeted deal or call reviews on slipping metrics; increase frequency during ramp or end-of-quarter pushes.

Should coaching use Gong or conversation intelligence? Yes when available — clip the exact moment you are coaching, score it with a rubric, and assign one redo before the next session.

How do you measure coaching impact? Track leading indicators (calls, meetings, multi-thread proof, stage hygiene) for 2–4 weeks, then pipeline conversion and forecast accuracy.

Which move is best for a new sales manager? The 1:1 Script and Feedback Script are manager-friendly with clear scripts and low prep overhead.

Bottom Line

For sales coaching drills with Underperformers, CRM Framework is our Best Overall coaching move. The 1:1 Script is our Best Value for managers protecting time while still changing behavior. Use the decision tree to route habit issues to CRM Framework and time-boxed weeks to The 1:1 Script, then work through the rest of the list by scenario. Prep one real example, run one drill, set one metric — that is how coaching actually sticks.

flowchart TD A["Start: Sales Coaching Drills for Underperformers"] --> B{Behavior or deal issue?} B -- Rep habit / skill --- C["Pick 1 CRM Framework or Pick 3 Underperformers Ride-Along Script"] B -- Single deal risk --- D{Manager time this week?} D -- Yes --- E["Pick 4 Scorecard Coaching Script"] D -- Limited --- F["Pick 2 The 1:1 Script"] C --> G["Pull Gong clip + CRM fields"] E --> G F --> G G --> H["Set one leading indicator"]

Related on PULSE

Sources

*sales coaching drills for Underperformers — sales coaching drills, manager scripts, frameworks, and a review of the top coaching techniques.*

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