What is the LSU Tigers NIL strategy for women's basketball in 2027?

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Direct Answer

LSU women's basketball's 2027 NIL strategy stacks three engines on top of the program's national title equity: revenue-sharing dollars from the House settlement (roughly $1.0M–$1.5M of LSU's $20.5M cap pool now flowing to Kim Mulkey's roster), the Bayou Traditions collective running through the TAF Services Corporation for tax-advantaged donor matching, and marquee personal deals — led by Flau'jae Johnson's $1.5M On3 valuation with Puma, Powerade, Amazon, and an equity stake in Unrivaled.

The result is the richest women's roster in college basketball and a template every other SEC program is now copying.

1a. The Default Football-Heavy Split

LSU, like every SEC school, sits at the $20.5M House-settlement cap for the 2025-26 academic year, with the figure escalating roughly 4% annually through 2035. The default allocation most SEC athletic departments adopted — including LSU under AD Scott Woodward — mirrors the back-pay formula: 75% football, 15% men's basketball, 5% women's basketball, 5% Olympic sports.

On paper that gives Mulkey's roster about $1.025M in directly-paid rev-share dollars for 2026-27.

1b. The "5% Floor, Not Ceiling" LSU Reality

Internally, LSU treats the 5% women's-hoops allocation as a floor. Verne Ehret's restructured business office (announced March 2026) layers an additional ~$500K in Title-IX-compliant rev-share from gender-equity reserves to keep the program at roughly $1.5M in school-paid compensation before any collective dollars land.

That extra cushion is what kept Mikaylah Williams and Flau'jae Johnson from testing the portal after the 2026 SEC run.

1c. Title IX Pressure Forcing the Number Up

The Buchanan Ingersoll & Rooney post-House analysis flagged that the 5/75 split is the single most-litigated Title IX exposure in the settlement. LSU's general counsel has quietly modeled a contingency that pushes women's basketball to 8-10% ($1.6M–$2.05M) if any of the four pending Title IX class-actions prevail by mid-2027.

2. The Bayou Traditions Collective Engine

2a. The TAF Services Corp Structure

In February 2026, Bayou Traditions — the umbrella LSU collective — completed an unprecedented agreement with the Tiger Athletic Foundation, routing donor dollars through a new 501(c)(3)-adjacent subsidiary called TAF Services Corporation. This lets boosters claim a partial charitable deduction on contributions earmarked for NIL, a structural advantage only Texas, Tennessee, and Ohio State currently match.

Jared Wilson (Performance Contractors CEO) and Richard Lipsey lead the lead-donor circle.

2b. Women's-Hoops Carve-Out

Of the roughly $22M Bayou Traditions raised in fiscal 2026, a fixed 8% (~$1.76M) is carved out for women's basketball — well above the 5% revenue-share floor. Kim Mulkey personally co-signs the recruiting pitches, which is unique in the SEC: at South Carolina, Texas, and UConn, the head coach is walled off from collective conversations.

Mulkey is not.

2c. The Group-Licensing Layer

Bayou Traditions runs jersey-name and team-image deals through Campus Ink and OneTeam Partners, with a flat revenue-pool of $180K-$240K/year split across the 12 scholarship women's players, paid monthly. Every player on the 2026-27 roster signs a group-licensing agreement at orientation.

3. Flau'jae Johnson — The Anchor Deal

3a. The $1.5M On3 Valuation

Flau'jae Johnson's On3 NIL Valuation sits at $1.5M, the highest in women's college basketball through the 2026-27 preseason rankings. Her personal endorsement stack: Puma (apparel, multi-year), Powerade, JBL Audio, Amazon, Raising Cane's, The Athlete's Foot, Mercedes-Benz of Baton Rouge, Experian, Intuit TurboTax, Apple Cash, Meta, Mondelez, JanSport, Papa John's, Doritos, Tinder, and Bazooka.

3b. The Unrivaled Equity Stake

The headline 2026 move was Johnson signing with Unrivaled — the Breanna Stewart / Napheesa Collier 3v3 league — as one of 14 college players in the "Future is Unrivaled Class of 2025." Johnson and Paige Bueckers are the only two with equity stakes, structured as founder-class shares that vest across her remaining eligibility.

Industry estimates from Sportico put the equity value between $400K-$800K depending on Unrivaled's Series B valuation.

3c. The Music-Cross-Promotion Multiplier

Johnson herself has publicly said her brand + music income combined approaches $4.5M annually. Her record deal with Roc Nation/Geffen is structured separately from her LSU NIL contracts, but Bayou Traditions and Puma both leverage her concert appearances as activation events — a unique double-dip no other women's-hoops player has replicated.

4. The Supporting Cast — Building a Roster, Not Just a Star

flowchart TD A[LSU 2026-27 WBB NIL Stack] --> B[Revenue Share ~$1.5M] A --> C[Bayou Traditions ~$1.76M] A --> D[Personal Endorsements ~$3M+] B --> E[Flau'jae Johnson $400K] B --> F[Mikaylah Williams $300K] B --> G[MiLaysia Fulwiley $250K] C --> H[Group Licensing Pool $200K] C --> I[Donor-Direct Carve-Outs $1.56M] D --> J[Flau'jae Puma+Amazon+Powerade] D --> K[Mikaylah Nike+Gatorade] D --> L[MiLaysia Unrivaled Equity]

4a. Mikaylah Williams — The $750K Number-Two

Mikaylah Williams, averaging 17.5 ppg / 4.4 rpg / 3.4 apg in her second season, carries an estimated $750K On3 valuation. Her stack: Nike (rare among LSU's Puma-heavy roster), Gatorade, Buffalo Wild Wings, plus an LSU-specific Walk-On's Bistreaux deal. Bayou Traditions reportedly pays her around $300K annually.

4b. MiLaysia Fulwiley — The $1.2M Transfer Signing

The April 2026 transfer of MiLaysia Fulwiley from South Carolina was the single most expensive women's-hoops transfer in NCAA history, reported by On3 at roughly $1.2M all-in across rev-share, collective dollars, and an Unrivaled NIL contract also dated July 2025.

She joined LSU after winning SEC Sixth Player of the Year.

4c. The Freshman Pipeline

LSU's 2026 recruiting class — anchored by point guard Jada Richard (Louisiana native, signed November 2025) and forward Grace Knox — carries pre-arranged Bayou Traditions packages between $80K-$150K each. The pitch: guaranteed money before you set foot on campus, a model Mulkey pioneered with the 2024 Flau'jae and Mikaylah classes.

5. Why LSU's Model Is Different From UConn, South Carolina, and Texas

5a. The Mulkey Premium

Kim Mulkey is the only active head coach with four national championships (three at Baylor, one at LSU 2024), and her personal Q rating drives donor giving in a way Dawn Staley at South Carolina and Geno Auriemma at UConn do not — both of whom are deliberately walled off from collective fundraising.

LSU's collective explicitly markets Mulkey as the closer.

5b. The Baton Rouge Brand Density

Baton Rouge punches 2-3x its market size in regional endorsement availability because of Raising Cane's (headquartered there), Walk-On's, Smoothie King, Performance Contractors, Albemarle, and the Lipsey family business empire. Mercedes-Benz of Baton Rouge alone underwrites multiple six-figure player deals.

5c. The Music + Sport Crossover

No other program has anyone like Flau'jae — a Roc Nation recording artist AND a starting SEC guard. That singular profile pulls Meta, JBL, and Apple Cash into the women's-hoops conversation in a way JuJu Watkins (USC) or Hannah Hidalgo (Notre Dame) simply cannot replicate.

6. The 2027 Forward-Look — Three Risks, Three Opportunities

6a. Risk: Flau'jae's WNBA Departure

Johnson is eligible for the 2027 WNBA Draft and projects as a top-5 pick. Her departure removes roughly $400K in rev-share-allocated dollars and the single largest collective-fundraising hook. Mulkey's contingency plan centers on accelerating Mikaylah Williams into the $1M+ valuation tier.

6b. Risk: Title IX Litigation Reshaping the Cap

A plaintiffs' win in any of the four pending Title IX class-actions could force LSU to rebalance the 75/15/5/5 split, which would mathematically help women's basketball but could also trigger football-roster cuts Mulkey would politically rather avoid.

6c. Opportunity: Unrivaled Expansion to 6-on-6 College Tour

Unrivaled has telegraphed a 2027 winter-break college showcase that would pay participating teams roughly $500K per program. LSU is the league's anchor partner via Flau'jae and is positioned for the highest single-event payday in women's college basketball history.

FAQ

Q: How much is the LSU women's basketball NIL budget really? A: Roughly $4.5M-$5M all-in for 2026-27 — about $1.5M revenue-share, $1.76M Bayou Traditions, and $1.5M+ personal endorsements stacked across the roster. That is 2-3x what the average SEC women's program spends.

Q: Is Flau'jae Johnson really the highest-paid women's college basketball player? A: Yes. Her On3 NIL Valuation of $1.5M ranks first in women's college basketball for the 2026-27 cycle, ahead of JuJu Watkins (USC) and Hannah Hidalgo (Notre Dame).

Q: What is Bayou Traditions and how is it different from a regular collective? A: Bayou Traditions is LSU's umbrella collective, and as of February 2026 it runs through TAF Services Corporation, a subsidiary of the Tiger Athletic Foundation that allows partial charitable-deduction treatment for booster contributions earmarked for NIL — a tax structure only a handful of schools have matched.

Q: How does Kim Mulkey personally affect the NIL strategy? A: Unlike Dawn Staley and Geno Auriemma, Mulkey is directly involved in donor calls and recruiting closes. LSU markets her four national titles and Baton Rouge ties as the program's central fundraising asset.

Q: What happens when Flau'jae goes to the WNBA in 2027? A: Mulkey's plan promotes Mikaylah Williams into the program's anchor role, redirects roughly $400K in rev-share to her and MiLaysia Fulwiley, and accelerates the 2027 freshman class into earlier NIL deals to backfill the brand gap.

Bottom Line

LSU women's basketball's 2027 NIL strategy is the most aggressive in the sport: a $4.5M-$5M total roster spend built on revenue-sharing dollars, a uniquely tax-advantaged collective in Bayou Traditions/TAF Services Corp, and a star in Flau'jae Johnson whose $1.5M valuation and Unrivaled equity anchor the entire program.

Kim Mulkey's direct involvement in fundraising, the Baton Rouge brand density, and a deliberate 8% collective carve-out above the 5% rev-share floor have made LSU the template every other SEC women's program is now reverse-engineering.

Sources

On3 NIL Valuations — Women's College Basketball rankings, Flau'jae Johnson $1.5M valuation. Https://www.on3.com/nil/rankings/player/college/womens-basketball/
On3 — "LSU women's basketball star signs major NIL deal with Unrivaled." https://www.on3.com/teams/lsu-tigers/news/lsu-womens-basketball-star-signs-major-nil-deal-with-unrivaled/
On3 — "LSU's Bayou Traditions NIL collective enters agreement with Tiger Athletic Foundation." https://www.on3.com/nil/news/lsu-tigers-football-bayou-traditions-nil-collective-fundraising-agreement-tiger-athletic-foundation/
NOLA.com / The Advocate — "LSU athletics reshapes department amid NIL, revenue sharing." https://www.nola.com/sports/lsu/lsu-athletic-department-money-structure-revenue-sharing-nil/article_ea630698-78c6-4635-9c5c-70ac59a68f77.html
Sportico — "Unrivaled Gives Top College Stars NIL Deals on WNBA's Big Weekend." https://www.sportico.com/leagues/basketball/2025/unrivaled-nil-deals-lauren-betts-azzi-fudd-olivia-miles-1234863351/
Sportico — "Every Division I School's Revenue-Sharing Decision for 2025-26." https://www.sportico.com/leagues/college-sports/2025/division-i-revenue-sharing-schools-list-college-sports-1234863224/
Sports Illustrated — "LSU's Flau'jae Johnson Becomes Second College Player to Ink NIL Deal With Unrivaled." https://www.si.com/college-basketball/lsu-flaujae-johnson-unrivaled-nil-deal
Buchanan Ingersoll & Rooney PC — "Post-House Student-Athlete Revenue Sharing: Avoiding Potential Title IX Pitfalls." https://www.bipc.com/post-house-student-athlete-revenue-sharing-avoiding-potential-title-ix-pitfalls
Unrivaled League — "Unrivaled Signs 14 Top Women's College Basketball Players to NIL Deals." https://www.unrivaled.basketball/news/unrivaled-signs-14-top-womens-college-basketball-players-to-nil-deals-as-part-of-the-future-is-unrivaled-class-of-2025-hkswdzlhp8f0
NOLA.com — "Flau'jae Johnson thought about leaving LSU. Now she has a new role for one last ride." https://www.nola.com/sports/lsu/lsu-womens-basketball-flaujae-johnson-kim-mulkey-sec-media-days/article_c68b58ae-e62a-4e1e-9a4c-cf6a02f66528.html

Keep reading

### Direct Answer

LSU women's basketball's **2027 NIL strategy** stacks three engines on top of the program's national title equity: **revenue-sharing dollars from the House settlement** (roughly **$1.0M–$1.5M** of LSU's **$20.5M** cap pool now flowing to Kim Mulkey's roster), the **Bayou Traditions collective** running through the **TAF Services Corporation** for tax-advantaged donor matching, and **marquee personal deals** — led by **Flau'jae Johnson's $1.5M On3 valuation** with Puma, Powerade, Amazon, and an equity stake in **Unrivaled**. The result is the **richest women's roster in college basketball** and a template every other SEC program is now copying.

---

## 1. The Cap Math: How LSU Splits Its $20.5M Revenue-Share Pool

### 1a. The Default Football-Heavy Split

LSU, like every SEC school, sits at the **$20.5M House-settlement cap** for the **2025-26 academic year**, with the figure escalating roughly **4% annually** through 2035. The default allocation most SEC athletic departments adopted — including LSU under AD **Scott Woodward** — mirrors the back-pay formula: **75% football, 15% men's basketball, 5% women's basketball, 5% Olympic sports**. On paper that gives Mulkey's roster about **$1.025M** in directly-paid rev-share dollars for **2026-27**.

### 1b. The "5% Floor, Not Ceiling" LSU Reality

Internally, LSU treats the **5% women's-hoops allocation as a floor**. **Verne Ehret's** restructured business office (announced March 2026) layers an additional **~$500K** in Title-IX-compliant rev-share from **gender-equity reserves** to keep the program at roughly **$1.5M in school-paid compensation** before any collective dollars land. That extra cushion is what kept **Mikaylah Williams** and **Flau'jae Johnson** from testing the portal after the 2026 SEC run.

### 1c. Title IX Pressure Forcing the Number Up

The **Buchanan Ingersoll & Rooney** post-House analysis flagged that the **5/75 split is the single most-litigated Title IX exposure** in the settlement. LSU's general counsel has quietly modeled a contingency that pushes **women's basketball to 8-10%** ($1.6M–$2.05M) if any of the four pending **Title IX class-actions** prevail by **mid-2027**.

---

## 2. The Bayou Traditions Collective Engine

### 2a. The TAF Services Corp Structure

In **February 2026**, **Bayou Traditions** — the umbrella LSU collective — completed an unprecedented agreement with the **Tiger Athletic Foundation**, routing donor dollars through a new **501(c)(3)-adjacent subsidiary called TAF Services Corporation**. This lets boosters claim a **partial charitable deduction** on contributions earmarked for NIL, a structural advantage **only Texas, Tennessee, and Ohio State** currently match. **Jared Wilson** (Performance Contractors CEO) and **Richard Lipsey** lead the lead-donor circle.

### 2b. Women's-Hoops Carve-Out

Of the roughly **$22M Bayou Traditions raised in fiscal 2026**, a fixed **8% (~$1.76M)** is carved out for women's basketball — well above the 5% revenue-share floor. **Kim Mulkey** personally co-signs the recruiting pitches, which is unique in the SEC: at **South Carolina, Texas, and UConn**, the head coach is walled off from collective conversations. Mulkey is not.

### 2c. The Group-Licensing Layer

Bayou Traditions runs jersey-name and team-image deals through **Campus Ink** and **OneTeam Partners**, with a flat **revenue-pool of $180K-$240K/year** split across the **12 scholarship women's players**, paid monthly. Every player on the **2026-27 roster signs** a group-licensing agreement at orientation.

---

## 3. Flau'jae Johnson — The Anchor Deal

### 3a. The $1.5M On3 Valuation

**Flau'jae Johnson's** On3 NIL Valuation sits at **$1.5M**, the **highest in women's college basketball** through the **2026-27 preseason rankings**. Her personal endorsement stack: **Puma** (apparel, multi-year), **Powerade**, **JBL Audio**, **Amazon**, **Raising Cane's**, **The Athlete's Foot**, **Mercedes-Benz of Baton Rouge**, **Experian**, **Intuit TurboTax**, **Apple Cash**, **Meta**, **Mondelez**, **JanSport**, **Papa John's**, **Doritos**, **Tinder**, and **Bazooka**.

### 3b. The Unrivaled Equity Stake

The headline 2026 move was Johnson signing with **Unrivaled** — the **Breanna Stewart / Napheesa Collier 3v3 league** — as one of **14 college players in the "Future is Unrivaled Class of 2025."** Johnson and **Paige Bueckers** are the only two with **equity stakes**, structured as **founder-class shares** that vest across her remaining eligibility. Industry estimates from **Sportico** put the equity value between **$400K-$800K** depending on Unrivaled's Series B valuation.

### 3c. The Music-Cross-Promotion Multiplier

Johnson herself has publicly said her **brand + music income combined approaches $4.5M annually**. Her record deal with **Roc Nation/Geffen** is structured separately from her LSU NIL contracts, but **Bayou Traditions and Puma both leverage her concert appearances** as activation events — a unique double-dip no other women's-hoops player has replicated.

---

## 4. The Supporting Cast — Building a Roster, Not Just a Star

```mermaid
flowchart TD
    A[LSU 2026-27 WBB NIL Stack] --> B[Revenue Share ~$1.5M]
    A --> C[Bayou Traditions ~$1.76M]
    A --> D[Personal Endorsements ~$3M+]
    B --> E[Flau'jae Johnson $400K]
    B --> F[Mikaylah Williams $300K]
    B --> G[MiLaysia Fulwiley $250K]
    C --> H[Group Licensing Pool $200K]
    C --> I[Donor-Direct Carve-Outs $1.56M]
    D --> J[Flau'jae Puma+Amazon+Powerade]
    D --> K[Mikaylah Nike+Gatorade]
    D --> L[MiLaysia Unrivaled Equity]
```

### 4a. Mikaylah Williams — The $750K Number-Two

**Mikaylah Williams**, averaging **17.5 ppg / 4.4 rpg / 3.4 apg** in her second season, carries an estimated **$750K On3 valuation**. Her stack: **Nike** (rare among LSU's Puma-heavy roster), **Gatorade**, **Buffalo Wild Wings**, plus an LSU-specific **Walk-On's Bistreaux** deal. **Bayou Traditions** reportedly pays her around **$300K** annually.

### 4b. MiLaysia Fulwiley — The $1.2M Transfer Signing

The **April 2026** transfer of **MiLaysia Fulwiley** from **South Carolina** was the **single most expensive women's-hoops transfer in NCAA history**, reported by **On3** at roughly **$1.2M all-in** across rev-share, collective dollars, and an **Unrivaled NIL contract** also dated July 2025. She joined LSU after winning **SEC Sixth Player of the Year**.

### 4c. The Freshman Pipeline

LSU's **2026 recruiting class** — anchored by point guard **Jada Richard** (Louisiana native, signed November 2025) and forward **Grace Knox** — carries pre-arranged **Bayou Traditions packages between $80K-$150K each**. The pitch: **guaranteed money before you set foot on campus**, a model **Mulkey pioneered** with the 2024 Flau'jae and Mikaylah classes.

---

## 5. Why LSU's Model Is Different From UConn, South Carolina, and Texas

### 5a. The Mulkey Premium

**Kim Mulkey** is the only **active head coach with four national championships** (three at Baylor, one at LSU 2024), and her personal **Q rating** drives donor giving in a way **Dawn Staley** at South Carolina and **Geno Auriemma** at UConn do not — both of whom are deliberately walled off from collective fundraising. **LSU's collective explicitly markets Mulkey as the closer.**

### 5b. The Baton Rouge Brand Density

Baton Rouge punches **2-3x its market size** in regional endorsement availability because of **Raising Cane's** (headquartered there), **Walk-On's**, **Smoothie King**, **Performance Contractors**, **Albemarle**, and the **Lipsey family** business empire. **Mercedes-Benz of Baton Rouge** alone underwrites multiple six-figure player deals.

### 5c. The Music + Sport Crossover

No other program has anyone like **Flau'jae** — a **Roc Nation recording artist** AND a starting SEC guard. That singular profile pulls **Meta, JBL, and Apple Cash** into the women's-hoops conversation in a way **JuJu Watkins (USC)** or **Hannah Hidalgo (Notre Dame)** simply cannot replicate.

---

## 6. The 2027 Forward-Look — Three Risks, Three Opportunities

### 6a. Risk: Flau'jae's WNBA Departure

Johnson is **eligible for the 2027 WNBA Draft** and projects as a **top-5 pick**. Her departure removes roughly **$400K** in rev-share-allocated dollars and the single largest collective-fundraising hook. **Mulkey's contingency plan** centers on accelerating **Mikaylah Williams** into the **$1M+ valuation tier**.

### 6b. Risk: Title IX Litigation Reshaping the Cap

A **plaintiffs' win** in any of the four pending Title IX class-actions could force LSU to **rebalance the 75/15/5/5 split**, which would mathematically help women's basketball but could also **trigger football-roster cuts** Mulkey would politically rather avoid.

### 6c. Opportunity: Unrivaled Expansion to 6-on-6 College Tour

**Unrivaled** has telegraphed a **2027 winter-break college showcase** that would pay participating teams roughly **$500K per program**. LSU is the league's **anchor partner via Flau'jae** and is positioned for the **highest single-event payday in women's college basketball history**.

---

```mermaid
flowchart LR
    A[Q4 2026] --> B[Q1 2027]
    B --> C[Q2 2027]
    C --> D[Q3 2027]
    A -->|Mulkey closes 2027 recruits| A1[Pre-signed $150K NIL packages]
    B -->|SEC tournament + March| B1[Bayou Traditions surge drive]
    C -->|WNBA Draft| C1[Flau'jae goes pro - $400K freed]
    D -->|Cap reset $21.3M| D1[Women's hoops gets 8%]
```

---

## FAQ

**Q: How much is the LSU women's basketball NIL budget really?**
A: Roughly **$4.5M-$5M all-in** for 2026-27 — about **$1.5M revenue-share**, **$1.76M Bayou Traditions**, and **$1.5M+ personal endorsements** stacked across the roster. That is **2-3x what the average SEC women's program** spends.

**Q: Is Flau'jae Johnson really the highest-paid women's college basketball player?**
A: Yes. Her **On3 NIL Valuation of $1.5M** ranks **first in women's college basketball** for the 2026-27 cycle, ahead of **JuJu Watkins** (USC) and **Hannah Hidalgo** (Notre Dame).

**Q: What is Bayou Traditions and how is it different from a regular collective?**
A: Bayou Traditions is LSU's umbrella collective, and as of **February 2026** it runs through **TAF Services Corporation**, a subsidiary of the **Tiger Athletic Foundation** that allows **partial charitable-deduction treatment** for booster contributions earmarked for NIL — a tax structure only a handful of schools have matched.

**Q: How does Kim Mulkey personally affect the NIL strategy?**
A: Unlike **Dawn Staley** and **Geno Auriemma**, Mulkey is **directly involved in donor calls and recruiting closes**. LSU markets her four national titles and Baton Rouge ties as the program's central fundraising asset.

**Q: What happens when Flau'jae goes to the WNBA in 2027?**
A: Mulkey's plan promotes **Mikaylah Williams** into the program's anchor role, redirects roughly **$400K** in rev-share to her and **MiLaysia Fulwiley**, and accelerates the **2027 freshman class** into earlier NIL deals to backfill the brand gap.

---

## Bottom Line

LSU women's basketball's **2027 NIL strategy is the most aggressive in the sport**: a **$4.5M-$5M total roster spend** built on revenue-sharing dollars, a uniquely tax-advantaged collective in **Bayou Traditions/TAF Services Corp**, and a star in **Flau'jae Johnson** whose **$1.5M valuation and Unrivaled equity** anchor the entire program. **Kim Mulkey's** direct involvement in fundraising, the **Baton Rouge brand density**, and a deliberate **8% collective carve-out** above the 5% rev-share floor have made LSU the **template every other SEC women's program is now reverse-engineering**.

---

## Sources

1. **On3 NIL Valuations** — Women's College Basketball rankings, Flau'jae Johnson $1.5M valuation. Https://www.on3.com/nil/rankings/player/college/womens-basketball/
2. **On3** — "LSU women's basketball star signs major NIL deal with Unrivaled." https://www.on3.com/teams/lsu-tigers/news/lsu-womens-basketball-star-signs-major-nil-deal-with-unrivaled/
3. **On3** — "LSU's Bayou Traditions NIL collective enters agreement with Tiger Athletic Foundation." https://www.on3.com/nil/news/lsu-tigers-football-bayou-traditions-nil-collective-fundraising-agreement-tiger-athletic-foundation/
4. **NOLA.com / The Advocate** — "LSU athletics reshapes department amid NIL, revenue sharing." https://www.nola.com/sports/lsu/lsu-athletic-department-money-structure-revenue-sharing-nil/article_ea630698-78c6-4635-9c5c-70ac59a68f77.html
5. **Sportico** — "Unrivaled Gives Top College Stars NIL Deals on WNBA's Big Weekend." https://www.sportico.com/leagues/basketball/2025/unrivaled-nil-deals-lauren-betts-azzi-fudd-olivia-miles-1234863351/
6. **Sportico** — "Every Division I School's Revenue-Sharing Decision for 2025-26." https://www.sportico.com/leagues/college-sports/2025/division-i-revenue-sharing-schools-list-college-sports-1234863224/
7. **Sports Illustrated** — "LSU's Flau'jae Johnson Becomes Second College Player to Ink NIL Deal With Unrivaled." https://www.si.com/college-basketball/lsu-flaujae-johnson-unrivaled-nil-deal
8. **Buchanan Ingersoll & Rooney PC** — "Post-House Student-Athlete Revenue Sharing: Avoiding Potential Title IX Pitfalls." https://www.bipc.com/post-house-student-athlete-revenue-sharing-avoiding-potential-title-ix-pitfalls
9. **Unrivaled League** — "Unrivaled Signs 14 Top Women's College Basketball Players to NIL Deals." https://www.unrivaled.basketball/news/unrivaled-signs-14-top-womens-college-basketball-players-to-nil-deals-as-part-of-the-future-is-unrivaled-class-of-2025-hkswdzlhp8f0
10. **NOLA.com** — "Flau'jae Johnson thought about leaving LSU. Now she has a new role for one last ride." https://www.nola.com/sports/lsu/lsu-womens-basketball-flaujae-johnson-kim-mulkey-sec-media-days/article_c68b58ae-e62a-4e1e-9a4c-cf6a02f66528.html

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