Reviews and Expert Analysis · Sales
How should a CRO think about data cleanup scope for a scaled org: is it one-time project ownership (RevOps, Finance, IT) or permanent sales operations responsibility, and what does the org design look like after month three?
Data cleanup is not a one-time project; it is an ongoing operational discipline. The initial intensive cleanup phase (Months 1-3) is a cross-functional project led by RevOps, with heavy involvement from IT and Finance. Post-cleanup, permanent data governance becomes
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