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Call Structure

1 researched Call Structure entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

1 entry 4 related topics Updated April 29, 2024

How long should a first discovery call be — 20, 30, 45 minutes?

discovery-call first-meeting ae-coaching sales-rhythm call-structureApr 29

Short answer: 30 minutes is the floor, 45 the ceiling, 38 minutes is the empirical sweet spot for a first discovery call in mid-market B2B SaaS. Below 30 you cannot run a real MEDDPICC pass; above 45 you are pitching, stalling, or letting t…

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