What's the relationship between CAC, MRR, and sales cycle length, and how do you optimize the trade-off in 2027?
Direct Answer CAC, MRR, and sales cycle length are one cash loop: CAC is spent up front, the cycle delays repayment, and gross-margin MRR pays it back. Optimize the relationship by managing CAC payback months — under 12 for SMB, 18–24 for e…
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