7 researched Arr entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Direct Answer Net new ARR is recurring revenue from logos that did not exist in your base at period start; expansion ARR is incremental recurring revenue from customers who did — seat adds, tier upgrades, cross-sell, and usage-commit true-u…
Read full answer ↗Direct Answer True CAC payback for multi-quarter cycles is the number of months to recover fully-loaded acquisition cost from gross-margin-adjusted revenue, measured from the month cash was spent rather than the close date. Anchoring to spe…
Read full answer ↗Direct Answer CAC, MRR, and sales cycle length are one cash loop: CAC is spent up front, the cycle delays repayment, and gross-margin MRR pays it back. Optimize the relationship by managing CAC payback months — under 12 for SMB, 18–24 for e…
Read full answer ↗Direct Answer Forecast on three separate clocks: recognized revenue under ASC 606, cash collections, and contracted remaining performance obligations. Multi-year contracts with holdbacks desynchronize those clocks by six to twenty-four mont…
Read full answer ↗ equals starting ARR minus contraction minus churn, divided by starting ARR — capped at 100%. Net retention (NRR) adds expansion back into the numerator, so it can exceed 100%. Both use the same frozen cus…
Read full answer ↗Direct Answer Onboarding fees should be contractually one-time and excluded from ARR entirely, even though GAAP usually requires you to amortize them ratably over the contract term. The legal form is one-time, the accounting recognition is …
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