Pulse · Library · Churn Rate

Churn Rate

1 researched Churn Rate entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

1 entry 4 related topics Updated April 29, 2024

What's an acceptable churn rate for SMB SaaS vs enterprise?

churn-rate customer-retention smb-saas enterprise-saas logo-churnApr 29

SMB SaaS: 5-7% annual logo churn (0.4-0.6% monthly gross revenue churn). Enterprise: 0-2% annual logo churn, with net dollar retention frequently 110%. The gap is structural, not operational. Conflating SMB and enterprise benchmarks is the …

Read full answer ↗