How do you tell if your reported win rate is a real number or a CRM-hygiene illusion (reps closing-lost stale deals)?
Direct Answer Win rate becomes fiction when stale deals stay open—reps need deal age audits (lost deals 6 months old), close-rate parity checks (your quota-carriers vs. pipeline starters), and Pavilion benchmarks (typical B2B win rates: 25-…
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