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Deal Attribution

1 researched Deal Attribution entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

1 entry 7 related topics Updated May 1, 2025

How do you handle deal-attribution disputes between marketing and sales (first-touch vs last-touch vs multi-touch)?

deal-attribution first-touch last-touch multi-touch marketing-sales-alignmentMay 1

DIRECT ANSWER (40w): Use multi-touch attribution with explicit campaign tags. First-touch inflates marketing credit; last-touch inflates sales credit. Instead: assign credit split by stage (marketing gets 40% pre-SQL, sales gets 60% SQL→clo…

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