3 researched Multi Touch entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Quick Answer Win-back sequences treat 60-90 day dark prospects as requalification candidates, not cold reengages. Restart discovery with value-first messaging, segment by initial stage, and use multi-channel touch rules before cycling out. …
Read full answer ↗DIRECT ANSWER (40w): Use multi-touch attribution with explicit campaign tags. First-touch inflates marketing credit; last-touch inflates sales credit. Instead: assign credit split by stage (marketing gets 40% pre-SQL, sales gets 60% SQL→clo…
Read full answer ↗First-touch attribution for lead gen (did marketing generate the lead?), last-touch for close (which motion closed it?), multi-touch for pipeline (how many touches before deal materialized?). Don't pick one; use all three. Enterprise deals …
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