How should a VP Sales or CRO measure deal desk effectiveness and ROI to justify headcount adds — by approval SLA, sales cycle compression, or margin preservation?
Quick take: Measure deal desk on all three, but weight them differently by stage. Pre-$15M ARR: margin preservation is the headline metric (40% weight), with SLA adherence at 35% and cycle compression at 25%. Post-$15M: cycle compression ri…
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