What's the right moment to hire a VP Sales — after you've locked in founder-led sales behaviors across your first cohort, or should you hire a VP Sales earlier to help design and enforce those behaviors?
Quick take: Hire the VP Sales AFTER you've personally closed 20-30 deals in a repeatable motion and AFTER your first 2-3 AE hires can also close deals using that motion. The right moment is when "the playbook works" is empirically validated…
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