Event Marketing

The Trade Show Lead-Capture and Follow-Up Sprint: Running a 60-Minute Team Working Session Where Reps Build the Qualifying Questions, Capture System, and 72-Hour Follow-Up Plan That Turns Booth Conversations Into Booked Meetings Before the Leads Go Cold — a 60-Minute Sales Training

The Trade Show Lead-Capture and Follow-Up Sprint A 60-Minute Sales Training — a runnable team working session. Most trade show leads die in a spreadsheet. A team spends thousands of dollars and three exhausting days at a booth, scans a few …