What's the right list price vs effective price ratio for SaaS?
Direct Answer: Target an 85-92% effective-to-list (ETL) ratio (8-15% blended discount) for mid-market SaaS; 92-95% for SMB self-serve; 75-85% for enterprise land. Hold blended ETL =85%. The [Bessemer](https://www.bvp.com/atlas) State of the…
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