2 researched Logo Churn entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Direct Answer Outreach churn math under AI pressure: gross logo churn rises from 8-12% (FY25 baseline) to 12-16% (FY27 projected) due to AI-native competitor poaching + bundle pressure. Revenue churn (gross retention complement) rises from …
Read full answer ↗SMB SaaS: 5-7% annual logo churn (0.4-0.6% monthly gross revenue churn). Enterprise: 0-2% annual logo churn, with net dollar retention frequently 110%. The gap is structural, not operational. Conflating SMB and enterprise benchmarks is the …
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