2 researched Gross Retention entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Direct Answer Outreach churn math under AI pressure: gross logo churn rises from 8-12% (FY25 baseline) to 12-16% (FY27 projected) due to AI-native competitor poaching + bundle pressure. Revenue churn (gross retention complement) rises from …
Read full answer ↗Direct Answer: Gross Retention (GR) = (Beginning ARR - Churn) ÷ Beginning ARR. Net Retention (NRR) = (Beginning ARR - Churn + Expansion) ÷ Beginning ARR. GR shows churn only (customer yes/no). NRR includes expansion (same customer, more spe…
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