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Ltv Cac Magic Number Nrr Rule Of 40 Companion

1 researched Ltv Cac Magic Number Nrr Rule Of 40 Companion entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

1 entry 6 related topics Updated May 13, 2026

What's the right CAC payback target — 12, 18, 24 months?

cac-payback-target-12-18-24-months-segment-specific smb-under-12-mid-market-12-18-enterprise-18-24-months-healthy smb-under-9-mid-market-under-15-enterprise-under-18-best-in-class hubspot-hubs-12-15-snowflake-snow-15-18-datadog-ddog-12-15-salesforce-crm-18-24-atlassian-team-9-12-benchmarks cac-monthly-revenue-gross-margin-formulaMay 13

TL;DR: Right CAC payback target depends on segment: SMB <12 months; Mid-Market 12-18 months; Enterprise 18-24 months. Best-in-class SMB hits <9 months (HubSpot HUBS, Drift early-stage); Enterprise hits <15 months (Snowflake SNOW, Datadog DD…

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