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1 entry 9 related topics Updated May 2, 2026

Should Salesforce kill Marketing Cloud Account Engagement (Pardot)?

salesforce pardot marketing-automation mcae mapMay 2

Direct Answer No—but only if Salesforce aggressively pivot Pardot into a Sales-controlled, revenue-workflow MAP (not a marketing silo). Kill the current product-market positioning, not the product. Pardot's 2013 acquisition ($95M from Exact…

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