How should a CRO think about the sequencing of RevOps hiring, CPQ governance, and sales process standardization when scaling a multi-regional or multi-segment sales team?
Quick take: Sequence: (1) Sales process standardization across the existing segment/region FIRST; (2) RevOps hire to instrument and operationalize the standard process; (3) CPQ governance to enforce the standard; (4) Multi-region/multi-segm…
Read full answer ↗