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Net New Arr

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1 entry 4 related topics Updated April 29, 2024

What's the difference between expansion ARR and net new ARR for forecasting?

expansion-arrnet-new-arrforecastingnrrpipeline-managementApr 29

TL;DR for the board: Net new ARR is the hunt (long cycle, low win rate, lumpy, expensive); expansion ARR is the farm (short cycle, high win rate, NRR-driven, 4x more profitable in year one). Forecast them separately on different cadences wi…

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Related topics in the library
Expansion Arr (1)Forecasting (1)Nrr (1)Pipeline Management (1)