2 researched Nir Eyal entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Direct Answer Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal (BenBella Books, 2019) is the consumer's defense manual against the same habit-forming techniques Eyal taught product builders five years earlier i…
Read full answer ↗Direct Answer Hooked: How to Build Habit-Forming Products by Nir Eyal with Ryan Hoover (Portfolio/Penguin, 2014) is the foundational playbook for why some products fade after a free trial and others become daily compulsions. Eyal — a Stanfo…
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