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Payback Benchmark

1 researched Payback Benchmark entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

1 entry 4 related topics Updated May 1, 2025

What's the latest median CAC payback for Series B SaaS?

cac-payback series-b-metrics sales-unit-economics payback-benchmark saas-metricsMay 1

![What's the latest median CAC payback for Series B SaaS?](https://d2mkz4zdclmlek.cloudfront.net/blog/wp-content/uploads/2023/11/blog-table-5-1024x934.png) TL;DR: Median Series B SaaS CAC payback in 2026 is ~14 months (GM-adjusted, new-logo…

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