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Payback Benchmark

1 researched Payback Benchmark entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

1 entry 5 related topics Updated August 17, 2026

What's the latest median CAC payback for Series B SaaS in 2027?

cac-payback series-b-metrics sales-unit-economics payback-benchmark saas-metricsAug 17

Direct Answer The latest median CAC payback for Series B SaaS companies sits at approximately 14 months on a gross-margin-adjusted, new-logo-only basis as of 2026, with top-quartile performers recovering customer acquisition costs in under …

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