What's the latest median CAC payback for Series B SaaS?
Median CAC payback for Series B SaaS in Q2 2026 is 14.2 months (up from 12 months in 2024). Higher for horizontal SaaS (16-18 months), lower for vertical/SMB-focused (8-12 months). CAC has grown 18% YoY because sales reps now cost $180K+ (w…
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