When a founder-led company has strong product-market fit but weak sales discipline, is the root cause almost always qualification/champion validation gaps, or are there meaningful cases where it's pricing, positioning, or ICP clarity?
![When a founder-led company has strong product-market fit but weak sales discipline, is the](https://www.artisan.co/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fkyprwggh4muz%2F2yulVUYL5hTmHWnoeEEaVj%2Fee24e14a280dd8e9ef270112692268…
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