2 researched Sao entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Direct Answer Pay SDRs primarily on demos held + qualified — not on demos booked — but split the comp into two pieces so you protect activity without rewarding the wrong activity. The cleanest 2026 structure is roughly 70% of variable comp …
Read full answer ↗Direct Answer Stop paying SDRs on MQL volume. Pay them on Sales-Accepted Opportunities (SAOs) that survive an AE acceptance gate, then claw back any opportunity that an AE disqualifies within a defined window. MQL count is an activity proxy…
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