For a founder with sales experience vs a non-sales founder building a sales org for the first time, does the case for deal-closing-first still hold, or do they need different sequencing?
Quick take: Yes, deal-closing-first holds for BOTH founder types — but the path differs. Sales-experienced founder: close 20-30 deals to validate playbook for THIS specific product, then hand off. Non-sales founder: close 20-30 deals to BUI…
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