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Vista Exit Math Allocation

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1 entry 9 related topics Updated May 6, 2026

Should Salesloft acquire a video tool in 2027?

salesloft video-tool-acquisition-2027 ma-allocation-strategy lavender-priority-vs-video vista-ma-disciplineMay 6

Direct Answer NO, Salesloft should NOT acquire a video tool in 2027. Video sales tools (Loom, Vidyard, Bombbomb, SoapBox) are a $50-150M ARR adjacent market that would consume $100-300M of Vista''s precious M&A budget for low strategic ROI …

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