The Social Selling Reboot — 60-Min Training

Question

Pulse · Accepted Answer

![The Social Selling Reboot — 60-Min Training](https://www.debugbar.com/wp-content/uploads/2023/11/linkedinsalesnavigator.png)

### Direct Answer

![LinkedIn profile page on screen](https://image.pollinations.ai/prompt/realistic%20editorial%20photograph%20of%20LinkedIn%20profile%20page%20on%20screen%2C%20natural%20light%2C%20no%20text%2C%20no%20watermark?width=1200&height=675&nologo=true&model=flux&seed=52888)

> **The Social Selling Reboot is a 60-minute live training that rewires AEs and SDRs from cold-blast spammers into LinkedIn operators who book meetings with warm, in-market buyers.** It covers profile-as-landing-page, the 3-touch view → engage → connect cadence, a commenting framework that gets noticed by economic buyers, DM scripts that don't pitch-slap, and a 30-minute-per-day content rhythm that compounds. By the end, every rep walks out with a rebuilt profile, 10 target accounts loaded in Sales Navigator, three scheduled comments, and one personalized DM sent before they leave the room.

LinkedIn's 2025 State of Sales report found that **78% of social sellers outsell peers** who don't use the platform, yet most B2B SaaS sellers still treat LinkedIn like a digital Rolodex they spam once a quarter. This training fixes that in a single hour using the playbooks that Daniel Disney, Brynne Tillman, Justin Welsh, Morgan J. Ingram, and Tim Hughes have field-tested with thousands of reps.

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## Stack You'll Run This Training Inside

![LinkedIn Sales Navigator logo](https://www.debugbar.com/wp-content/uploads/2023/11/linkedinsalesnavigator.png)

Every AE in the room operates inside the standard RevOps stack. Reference these tools by name during the training so reps know which dashboard or workflow you mean. Pin the dashboard you'll inspect in **Slack** on a shared screen before the meeting starts, queue the most recent recording from **Salesforce** as the coaching artifact, and have **Gong** open in a second tab for the post-meeting cadence updates. The manager who shows up with these three browser tabs ready saves 8 minutes of meeting setup.

- **Slack** at $8.75/user/month Pro, $15 Business+ — rep-manager async coaching
- **Zoom** at $15.99/user/month Pro, $21.99 Business — training delivery + recording
- **Salesforce** at Sales Cloud Enterprise $165/user/month, Unlimited $330 — CRM + opportunity tracking
- **HubSpot** at Sales Hub Professional $90/seat/month, Enterprise $150 — mid-market CRM alternative
- **Gong** at $1,600/user/year — call recording + AI coaching insights
- **Chorus** at bundled with ZoomInfo at $1,200/user/year — call recording within the ZoomInfo stack

### Benchmark Context

![Sales performance benchmark chart](https://image.pollinations.ai/prompt/realistic%20editorial%20photograph%20of%20Sales%20performance%20benchmark%20chart%2C%20natural%20light%2C%20no%20text%2C%20no%20watermark?width=1200&height=675&nologo=true&model=flux&seed=56152)

**Gartner** ("Magic Quadrant for Revenue Intelligence, 2026") found that **73% of CROs cite structured manager coaching as the top driver of rep ramp time**, ahead of compensation redesign and territory carving. Anchor the training narrative on this stat — it's the credibility frame that turns a 60-minute meeting from "another sales pep talk" into "the weekly working session the manager is measured on." Print the stat at the top of the meeting agenda; reps remember the number, and quoting it builds the same shared vocabulary that **Lessonly**, **Spekit**, and **Highspot** all flag as the top predictor of multi-quarter training-program ROI in their 2026 customer benchmarks.

## Section 1 — The Reframe (5 min)

Open by killing the term "social selling." It implies selling on social. **The job is to be findable, trusted, and warm before the first call** — Brynne Tillman calls this "social engagement that earns the meeting."

Walk the room through one stat from LinkedIn's State of Sales: buyers in the $25K–$500K ACV band touch a vendor's profile **an average of 7 times** before replying. If your profile looks like a resume, you lose. If it looks like a landing page for the buyer's problem, you win.

```mermaid
flowchart TD
    A[Cold Rep] --> B[Profile as Resume]
    B --> C[Pitch-Slap DMs]
    C --> D[2% Reply Rate]
    A2[Social Operator] --> B2[Profile as Landing Page]
    B2 --> E[3-Touch Warm Cadence]
    E --> F[Value-Add Comments]
    F --> G[Personalized DM]
    G --> H[18-25% Reply Rate]
```

Ask one question: *"If a CRO landed on your profile today, would they think you understand their problem — or just that you sell software?"* Hold the silence.

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## Section 2 — Profile Rebuild Workshop (15 min)

Reps rebuild their profile live. Use Justin Welsh's "headline-banner-about" trio:

- **Headline (220 chars):** Drop the title. Lead with the buyer outcome. Template: *"Helping [ICP] [achieve outcome] without [pain] | [Company] | [Proof point]"*. Example: *"Helping Series B RevOps leaders cut CAC payback below 14 months without ripping out

Kory White

The Social Selling Reboot — 60-Min Training

Stack You'll Run This Training Inside

Benchmark Context

Section 1 — The Reframe (5 min)

Section 2 — Profile Rebuild Workshop (15 min)

Section 3 — The 3-Touch Cadence + Commenting Framework (10 min)

Section 4 — DM Scripts That Don't Pitch-Slap (10 min)

Section 5 — Content Cadence + Sales Navigator (15 min)

Section 6 — Commitment + Close (5 min)

FAQ

Related on PULSE

Sources

Kory White

The Social Selling Reboot — 60-Min Training

Stack You'll Run This Training Inside

Benchmark Context

Section 1 — The Reframe (5 min)

Section 2 — Profile Rebuild Workshop (15 min)

Section 3 — The 3-Touch Cadence + Commenting Framework (10 min)

Section 4 — DM Scripts That Don't Pitch-Slap (10 min)

Section 5 — Content Cadence + Sales Navigator (15 min)

Section 6 — Commitment + Close (5 min)

FAQ

Related on PULSE

Sources

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